PRESS RELEASE: ResponsePoint Recognized for Marketing Excellence at The Fourteeners, presented by the Colorado chapters of the BMA & AMA.
Denver, Colo. — May 13, 2020 — ResponsePoint announced it received a Best of Show Creative award for their Regal Holiday 2019 Pop-up Penguin Campaign. ResponsePoint also received a Gold Direct Mail award one of only 13 2020 Gold Awards from The Marketing Alliance and the Colorado chapter of the American Marketing Association for the Regal Holiday 2019 Pop-up Penguin Campaign. The recognition took place at the annual Fourteeners Awards gala, held virtually this year, Thursday, May 7.
ResponsePoint’s campaign for Regal CBO’s Holiday 2019 B2B Marketing initiatives was acknowledged with the Direct Mail Components Gold Award and the Best of Show Creative Award. For the campaign, a dimensional penguin was crafted to pop-up out of a flat mailer. This triggered an emotional response and created positive feelings that made customers want to keep the creative on their desk, post the Pop-up on social media, and share the innovation with their co-workers and friends. All of which worked to keep Regal top of mind during the holiday season. With the campaign, ResponsePoint was able to strategically target tactics, offers, messaging, and design to create a deeper brand affinity and loyalty, as well as provided substantial increases in conversion, revenue and return-on-investment for the client.
“This year, our client once again took a leap of faith with us allowing us to create a truly out-of-the-box customer experience. To not only achieve, but surpass our sales goals and create a buzz worthy campaign among their customer base was immensely rewarding. This campaign reaffirmed our deep understanding of their customer’s buying behavior and how to translate that into actionable marketing tactics. Not often do you get to experience customers calling customer service to share how much they loved something, especially a piece of direct mail,” said Kim Barb, Director of Client Services at ResponsePoint.
The Fourteeners is recognized as Colorado’s most prestigious competition dedicated solely to marketing excellence. Categories included both B2B and B2C focused work. This year saw more than 50 submissions from some of the state’s top businesses and agencies. A panel of 15 independent judges from across the country, representing agency and corporate marketing professionals, scored entries in more than 40 categories on objectives, creativity, production, and results. Formerly the Gold Keys, The Fourteeners is the new name renamed to signify the partnership between BMA and AMA Colorado.
“The Board of Directors of both TMA and AMA Colorado extends its congratulations to this year’s winners. Each winner is to be commended for being the very best in Colorado marketing,” said TMA Board President Laura Nelson. “Because of our emphasis on quality and results, The Fourteeners are highly coveted by Colorado marketers.”
To view a complete list of winners and credits, visit The Fourteeners page (http://www.thefourteeners.org). For more information on the awards and winners, email [email protected].
Since 1992, ResponsePoint has provided lead generation, lead nurturing, and marketing support services to leading companies throughout the country. Our team of data and marketing experts find and fill the gaps between marketing and sales teams to create successful and sustainable B2B lead generation campaigns. ResponsePoint is committed to providing a better, more measurable model for lead generation and lead management. Our award winning campaigns include one or multiple areas within our service capabilities, which include everything from Creative Services to Database Management to Market Profiling to Marketing Automation to Telemarketing to Event / Webinar Support.
About The Marketing Alliance
Dedicated exclusively to the discipline of business-to-business marketing, The Marketing Alliance is the premier organization for marketing professionals in the region. Its membership is comprised of more than 200 business-to-business marketing practitioners employed by the region’s leading corporations, agencies, suppliers, and small businesses. As one of the largest B2B focused marketing organizations in the region, TMA enriches the professional lives of its members by offering unparalleled opportunities for education, networking, and recognition, as well as exclusive access to industry resources and services. To learn more about The Marketing Alliance, visit www.themarketingalliance.org.
About AMA Colorado
For more than 50 years, the Colorado chapter of the American Marketing Association (AMA Colorado) has challenged a community of innovative, marketing professionals to think a little differently about what they do—and how they do it.
AMA Colorado is focused on making you a better marketer. We do this by delivering the integrated, strategic and tactical knowledge marketers need to be the very best in their field. AMA Colorado is dedicated to providing the best resources for Colorado marketing professionals to innovate, shape and inspire their careers. To learn more about AMA Colorado, visit www.coloradoama.org.