Email is still a very relevant and cost-effective way to strengthen your lead generation and nurturing programs, but only when done well. Successful campaigns require a clean list, functional design, best practices, and content that directly targets your segments.
ResponsePoint addresses your existing lead programs, identifying where and how email campaign can best be used to create an even more robust sales pipeline.
Our end-to-end approach covers all of the bases necessary for optimal response rates:
- Quality list building and scrubbing for more qualified leads
- Actionable data gathered through constant tracking and analytics
- Targeted persona development for direct engagement
- Consistent and compelling messaging
- Clean, user-friendly design that encourages clicks
- Continual refinement based on data for increased response rates
Over 75% of email revenue is generated by triggered campaigns, rather than one-size-fits-all campaigns. Automated email campaigns account for 21% of email marketing revenue.
One or All ResponsePoint Services are Available for your Team
If you’re considering creating a new email program, or need to optimize your existing one, we’d be happy to help.
Schedule a free, no-obligation phone consultation with us, and we can see if it’s a good fit.