Lead Nurturing
Improve Marketing Results. Better Identify Top Prospects. Fill Leaky Sales Funnels
When your business is investing a lot of time and money in generating leads, it seems counterintuitive to allow those leads to sit and go cold. Unfortunately, whether due to bandwidth, process or sales funnel gaps, this is one of the most common issues in the lead funnel. When your marketing team receives leads that have displayed lukewarm interest, those leads require strategic, thoughtful action. To offload them into a database is a recipe for dead leads (and for a cumbersome and inefficient database). To pass them on to sales before they are thoroughly vetted creates frustration and wasted time.
“94% of marketing qualified leads never close.”
-Sirius Decisions
So what’s the solution to keep momentum and avoid pile-up of useless leads? Developing and implementing a lead nurturing process is one of the most cost-effective ways to turn warm leads into highly qualified leads. Taking the time to create a strong lead nurturing practice increases the potency of your marketing initiatives and the efficiency of your sales team.
ResponsePoint helps businesses identify pain points in the sales funnel, targeting exactly where lead nurturing needs to be implemented and creating a sustainable process that is specific to your needs. Having an outside expertise brings a perspective to the process that shows you opportunities and obstacles.
If you’re still on the fence about a lead nurturing program, take a look at these compelling reasons to have one in place:
- Improved lead qualification
- Relevant messaging for your targets
- Reduced marketing and sales costs
- Repurpose what works, lose what doesn’t
- Improved sales timing
Examples of Lead Nurturing for B2B
- Lead nurturing for Industrial Internet of Things (IoT)
- Lead nurturing for Manufacturing
- Lead nurturing for Packaging Equipment
- Lead nurturing for Automation and Control
- Lead nurturing for Food Production Equipment
- Lead Nurturing for Power Generation and Distribution
What Exactly is Lead Nurturing?
Lead nurturing is the process of developing an ongoing relationship with a prospective customer so that it leads to a sale or productive result. It often involves using marketing automation to provide thoughtful and targeted communications to a prospect, but it can also involve a phone conversations or face-to-face meetings. The goal is the same — to be able to carry the sales process forward.
Why is Lead Nurturing Important?
Lead nurturing is important because most transactions do not occur on first contact. Thus, a more extended communications effort is needed. In addition, most leads generated from initial marketing efforts don’t lead to sales. This “leaky” bucket syndrome results in low conversion rates and less-than-ideal results. Lead nurturing improves the odds of conversations leading to sales
READY TO GET STARTED?
Why Outside Sales Reps Aren’t Following Up With Leads
It's an age-old battle that nobody seems to win. Marketing generates many leads, and sales reps aren't following up on them. Why aren't outside sales reps following up with marketing-generated leads? Several reasons stand out, and, of course, each side blames the...
One or All ResponsePoint Services are Available for your Team
Telemarketing
B2B Telemarketing
Marketing Automation
Integrated Automation campaigns landing pages, email, and more
Email Marketing
B2B Email Marketing
Direct Mail
Integrated Direct Mail Solutions
Events and Webinars
Pre & Post Event communications
Marketing Profiling
Data Services, Persona development, List building
Database Management
Data Services, Persona development, List building
Ready to create a more efficient, effective lead process through nurturing?
Get in touch with ResponsePoint for a free, no-obligation phone consultation. We’ll be happy to talk about your current process, and how we can help it work harder.