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B2B Lead Generation Marketing

Lead Generation

A viable sales pipeline requires qualified leads. When your team is getting stacks of leads that aren’t turning into sales, it can cause frustration and friction. So what does it take to turn things around?

It all starts with having a program in place that effectively identifies, attracts and targets the right prospects. That may mean starting from scratch, or refining your existing protocols for a more effective approach.

ResponsePoint starts by helping you and your team identify the gaps—in approach, communication and procedure. Then we get a deeper understanding of your market (often helping you get a different perspective, too).

There’s not a one-size-fits-all solution for creating a powerful lead generation process. Once we know who you want to reach and where they are, we build a customized lead generation program, incorporating the perfect balance of proven solutions and tested methodology to assure success.

Our approach creates a scalable, integrated program that targets and attracts the right audience, and communicates effectively for the best possible response. By reinventing your sales funnel, everyone involved in the process is bringing in more qualified leads, and turning them into customers.

The solutions for a stronger, better lead generation program depend largely on your team’s specific needs. ResponsePoint provides the effective strategy, resources and services for lead generation that get measurable results.

One or All ResponsePoint Services are Available for your Team


B2B Telemarketing

Marketing Automation

Integrated Automation campaigns landing pages, email, and more

Email Marketing

B2B Email Marketing

Direct Mail

Integrated Direct Mail Solutions

Events and Webinars

Pre & Post Event communications

Marketing Profiling

Data Services, Persona development, List building

Database Management

Data Services, Persona development, List building

Ready to build a better way of generating leads?

We’d be happy to talk! Request a free, no-obligation phone consultation and find out just how ResponsePoint can take your leads to the next level.