Why Outside Sales Reps Aren’t Following Up With Leads
It's an age-old battle that nobody seems to win. Marketing generates many leads, and sales reps aren't following up on them. Why aren't outside sales reps following up with marketing-generated leads? Several reasons stand out, and, of course, each side blames the...
Lead Generation Blog Articles
It’s Still a Numbers Game: Accelerating ROI with Telemarketing Lead Nurturing
B2B lead nurturing and telemarketing help make stronger connections. Success in sales can be directly traced to strong connections, which in turn often correlates to sales activity, which closely aligns to lead nurturing. You may be hearing the chatter of...
5 keys to B2B Lead Generation via Email Marketing
4 Ways to Build a Winning B2B Telemarketing Campaign
4 Ways to Build a Winning B2B Telemarketing Campaign Telemarketing is still relevant, because it still works! To develop a solid B2B telemarketing program that drives sales, a strategic plan must first be developed. Without an effective telemarketing plan,...
Is Your B2B Online Marketing on Autopilot?
Is Your B2B Online Marketing on Autopilot? Collaborating with a marketing services company puts you back on the road to a bigger ROI Let’s face it… A lot of expectations and requirements rest upon the shoulders of a marketing team. And often, those...
4 keys to increase B2B lead generation
4 Keys to Increase B2B Lead Generation Every marketer has a set of strategies, tools, and tricks to build a successful lead generation campaign. And since leads are the lifeblood of a sales organization, healthy B2B lead generation is crucial for business growth. If...
Staying Relevant in Marketing: How Do your Skills Measure Up?
Staying Relevant in Marketing: How Do Your Skills Measure Up? Ted Seward, ResponsePoint’s Director of Marketing and Business Development, shares his thoughts on how marketing and B2B marketing services have changed during his tenure in the industry. No big...
Where Does Lead Nurturing Fit in The Sales Funnel?
In our experience, lead nurturing campaigns are often the missing piece of a poorly functioning B2B sales funnel. Picture the ideal sales funnel: sales funnel leads owned by the marketing team flow in through the top, moving smoothly down the funnel’s path and exiting...
How Data Profiling can Accelerate Your Lead Nurturing Efforts
How Data Profiling can Accelerate Your Lead Nurturing Efforts To deliver qualified B2B sales leads that convert into business, a strong lead nurturing campaign is key. When lead nurturing programs get refreshed on a quarterly basis, the database never has the chance...
Pick up The Phone: Why Telemarketing and Sales Calls Are a Vital Part of Marketing Success
Ted Seward, ResponsePoint’s Director of Marketing and Business Development, shares his thoughts on the effectiveness of customer relationship building via direct human contact and telemarketing. This post is a spin off from comments that originated in the off script...
There are Other Ways to Nurture: Why Email isn’t the Only Option in a Marketing Automation Campaign
All marketing people have done it: turned a lead over to sales without really qualifying it. Marketing is often accused—and rightly so—of generating and/or providing poor quality leads to the sales team. Much of the recent past has been abuzz with the intrinsic...
ResponsePoint Feed
- Close the Gap: How Adding a Lead Qualification Step Can Improve Marketing Return On Investment
- Why Outside Sales Reps Aren’t Following Up With Leads
- Successfully Reach B2B Prospects in the New Normal
- ResponsePoint Recognized for Marketing Excellence
- Lead Nurturing and Telemarketing
- Award Winning Direct Mail from ResponsePoint
- Managing your data to make the most out of your lead generation efforts
- Creating a Bigger, Better Lead Generation Process
- Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.
- Avoiding E-mail Spam Triggers
ResponsePoint Client Success Stories
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