Lead Generation Blog Articles
In our experience, lead nurturing campaigns are often the missing piece of a poorly functioning B2B sales funnel. Picture the ideal sales funnel: sales funnel leads owned by the marketing team flow in through the top, moving smoothly down the funnel’s path and exiting...read more
How Data Profiling can Accelerate Your Lead Nurturing Efforts To deliver qualified B2B sales leads that convert into business, a strong lead nurturing campaign is key. When lead nurturing programs get refreshed on a quarterly basis, the database never has the chance...read more
Ted Seward, ResponsePoint’s Director of Marketing and Business Development, shares his thoughts on the effectiveness of customer relationship building via direct human contact and telemarketing. This post is a spin off from comments that originated in the off script...read more
All marketing people have done it: turned a lead over to sales without really qualifying it. Marketing is often accused—and rightly so—of generating and/or providing poor quality leads to the sales team. Much of the recent past has been abuzz with the intrinsic...read more
Keys to uncovering your Lead Generation process problem? Lead Generation is the cornerstone of any growth-oriented business. Many that we work with don’t really realize they have a problem. Let’s take a look at what works, what doesn’t, and how to get your lead...read more
Get Your Sales Marketing Strategy Aligned: Why Gaps Between Marketing and Sales Can Hold Back Your ROI
Get Aligned: Why Gaps Between Marketing and Sales Can Hold Back Your ROI Ted Seward, ResponsePoint’s Director of Marketing and Business Development, shares his thoughts the great divide between Marketing and Sales…and how to mind that gap for a more effective team...read more
No Data, No Dollars: How Data Really Works to Strengthen Your Sales Lead Generation and Marketing ROI
Ted Seward, ResponsePoint’s Director of Marketing and Business Development, shares his thoughts on how marketing and sales lead generation has changed during his tenure in the industry. No big surprise— data is a critical part of marketing success. I’ve witnessed a...read more
How B2B telemarketing support can boost your bottom line Successfully managing marketing leads requires strategy, collaboration between departments, and the bandwidth to maintain consistent practices. A deficiency in one or all three of these can render the strongest...read more
Will outsourcing lead generation programs -save money? If you’re weighing the benefits of hiring a full-time marketing professional over outsourcing lead generation programs, you’re not alone. Companies have been struggling with this decision for years and for various...read more
Using a lead classification to improve channel marketing programs is critical to aligning sales and marketing and is the foundation of any sales or marketing process. This is especially true for B2B companies with lead generation programs which go-to-market through a...read more
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