Close the Gap: How Adding a Lead Qualification Step Can Improve Marketing Return On Investment
Businesses now depend on digital marketing campaigns as a critical tool for generating B2B leads, but there is a need to close the gap in the lead flow from marketing and sales. Far too frequently, these digital campaigns create leads that fall outside the sales...
Lead Generation Blog Articles
Close the Gap: How Adding a Lead Qualification Step Can Improve Marketing Return On Investment
Businesses now depend on digital marketing campaigns as a critical tool for generating B2B leads, but there is a need to close the gap in the lead flow from marketing and sales. Far too frequently, these digital campaigns create leads that fall outside the sales...
Why Outside Sales Reps Aren’t Following Up With Leads
It's an age-old battle that nobody seems to win. Marketing generates many leads, and sales reps aren't following up on them. Why aren't outside sales reps following up with marketing-generated leads? Several reasons stand out, and, of course, each side blames the...
Successfully Reach B2B Prospects in the New Normal
Marketing teams need a plan to successfully reach B2B prospects in this locked down new normal. Much of the business world has experienced upheaval as a result of Coronavirus (COVID-19). The Marketing & Sales team at your company more than likely has had to pivot,...
ResponsePoint Recognized for Marketing Excellence
PRESS RELEASE: ResponsePoint Recognized for Marketing Excellence at The Fourteeners, presented by the Colorado chapters of the BMA & AMA. Denver, Colo. — May 13, 2020 — ResponsePoint announced it received a Best of Show Creative award for their Regal Holiday 2019...
Lead Nurturing and Telemarketing
B2B Lead Nurturing and Telemarketing Should a B2B lead nurturing campaign rely solely on marketing automation? On the one hand, automation has allowed marketers to pinpoint their ongoing communication efforts to prospective customers with targeted emails at segmented...
Award Winning Direct Mail from ResponsePoint
PRESS RELEASE: ResponsePoint Recognized for Direct Mail Marketing Excellence at The Fourteeners, presented by the Colorado chapters of the BMA & AMA.Denver, Colo. — May 10, 2019 — ResponsePoint announced it received one of only 26...
Managing your data to make the most out of your lead generation efforts
Creating a Bigger, Better Lead Generation Process
Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.
Avoiding E-mail Spam Triggers
ResponsePoint Feed
- Close the Gap: How Adding a Lead Qualification Step Can Improve Marketing Return On Investment
- Why Outside Sales Reps Aren’t Following Up With Leads
- Successfully Reach B2B Prospects in the New Normal
- ResponsePoint Recognized for Marketing Excellence
- Lead Nurturing and Telemarketing
- Award Winning Direct Mail from ResponsePoint
- Managing your data to make the most out of your lead generation efforts
- Creating a Bigger, Better Lead Generation Process
- Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.
- Avoiding E-mail Spam Triggers
ResponsePoint Client Success Stories
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