Lead Nurturing | Marketing Automation

Lead Nurturing and Telemarketing

B2B Lead Nurturing and Telemarketing Should a B2B lead nurturing campaign rely solely on marketing automation? On the one hand, automation has allowed marketers to pinpoint their ongoing communication efforts to prospective customers with targeted emails at segmented...

Lead Nurturing and Telemarketing

by Gene Pinder | Lead Nurturing

Award Winning Direct Mail from ResponsePoint

by Kimberly Barb | B2B Database, B2B Marketing Services, Direct Mail, Lead Generation, Marketing Strategy, Think Different

PRESS RELEASE: ResponsePoint Recognized for Direct Mail Marketing Excellence at The Fourteeners, presented by the Colorado chapters of the BMA & AMA. Denver, Colo. — May 10, 2019 — ResponsePoint announced it received one of only 26 2019 Gold Awards from the...

Managing your data to make the most out of your lead generation efforts

by Kimberly Barb | B2B Database, B2B Marketing Services, Data Management, Lead Generation

Lead generation efforts make it or break it based on the quality of the data. All too often clients have multiple databases in a variety of formats, incomplete data, and inaccurate data. Today more than ever managing your data is critical to getting the most out of your lead generation efforts. read more

Creating a Bigger, Better Lead Generation Process

by Brian Gossett | B2B Marketing Services, Lead Generation, Telemarketing

A large-scale global company with the mission of transforming energy management and automation in both residential and business environments came to ResponsePoint with a few pain points around lead generation, and we collaborated with the client's team to create a more efficient, effective b2b lead generation process—with a bigger ROI. read more

Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.

by Brian Gossett | B2B Database, B2B Marketing Services, Email Marketing, Uncategorized

B2B email marketing campaigns can be powerful tools in your sales funnel. These campaigns can be quickly and affordably created and executed and can be effective in driving response to your offer or website. Unfortunately, the actual response to a strategically mapped out campaign doesn’t always meet expectations. read more

Avoiding E-mail Spam Triggers

by Brian Gossett | Email Marketing, General Marketing, Lead Generation, Small & Medium Business Marketing

B2B email marketing has become a cornerstone of B2B lead generation. It’s the glue that ties campaigns together and often the first vehicle for communicating with new prospects and existing customers. It’s can be the first thing a new target sees from your company and almost always the preferred method of communication. read more

It’s Still a Numbers Game: Accelerating ROI with Telemarketing Lead Nurturing

by Brian Gossett | Lead Nurturing, Telemarketing

B2B lead nurturing and telemarketing help make stronger connections. Success in sales can be directly traced to strong connections, which in turn often correlates to sales activity, which closely aligns to lead nurturing. You may be hearing the chatter of...

5 keys to B2B Lead Generation via Email Marketing

by Brian Gossett | B2B Marketing Services, Email Marketing, Lead Generation, Uncategorized

4 Ways to Build a Winning B2B Telemarketing Campaign

by Brian Gossett | Lead Generation, Telemarketing

4 Ways to Build a Winning B2B Telemarketing Campaign Telemarketing is still relevant, because it still works! To develop a solid B2B telemarketing program that drives sales, a strategic plan must first be developed. Without an effective telemarketing plan,...

Is Your B2B Online Marketing on Autopilot?

by Brian Gossett | B2B Marketing Services, Lead Generation

Is Your B2B Online Marketing on Autopilot? Collaborating with a marketing services company puts you back on the road to a bigger ROI Let’s face it… A lot of expectations and requirements rest upon the shoulders of a marketing team. And often, those...

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Lead Nurturing and Telemarketing

Lead Generation Blog Articles

Lead Nurturing and Telemarketing

Award Winning Direct Mail from ResponsePoint

Managing your data to make the most out of your lead generation efforts

Creating a Bigger, Better Lead Generation Process

Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.

Avoiding E-mail Spam Triggers

It’s Still a Numbers Game: Accelerating ROI with Telemarketing Lead Nurturing

5 keys to B2B Lead Generation via Email Marketing

4 Ways to Build a Winning B2B Telemarketing Campaign

Is Your B2B Online Marketing on Autopilot?

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