There are Other Ways to Nurture: Why Email isn’t the Only Option in a Marketing Automation Campaign
All marketing people have done it: turned a lead over to sales without really qualifying it. Marketing is often accused—and rightly so—of generating and/or providing poor quality leads to the sales team. Much of the recent past has been abuzz with the intrinsic...
read moreLead Generation Blog Articles
There are Other Ways to Nurture: Why Email isn’t the Only Option in a Marketing Automation Campaign
All marketing people have done it: turned a lead over to sales without really qualifying it. Marketing is often accused—and rightly so—of generating and/or providing poor quality leads to the sales team. Much of the recent past has been abuzz with the intrinsic...
read more
Keys to Uncovering Your Lead Generation Process Problem: and Get Your Pipeline Flowing
Keys to uncovering your Lead Generation process problem? Lead Generation is the cornerstone of any growth-oriented business. Many that we work with don’t really realize they have a problem. Let’s take a look at what works, what doesn’t, and how to get your lead...
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Get Your Sales Marketing Strategy Aligned: Why Gaps Between Marketing and Sales Can Hold Back Your ROI
Get Aligned: Why Gaps Between Marketing and Sales Can Hold Back Your ROI Ted Seward, ResponsePoint’s Director of Marketing and Business Development, shares his thoughts the great divide between Marketing and Sales…and how to mind that gap for a more effective team...
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No Data, No Dollars: How Data Really Works to Strengthen Your Sales Lead Generation and Marketing ROI
Ted Seward, ResponsePoint’s Director of Marketing and Business Development, shares his thoughts on how marketing and sales lead generation has changed during his tenure in the industry. No big surprise— data is a critical part of marketing success. I’ve witnessed a...
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Are you wasting quality leads?
How B2B telemarketing support can boost your bottom line Successfully managing marketing leads requires strategy, collaboration between departments, and the bandwidth to maintain consistent practices. A deficiency in one or all three of these can render the strongest...
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Save Time and Money by Outsourcing Lead Generation Programs
Will outsourcing lead generation programs -save money? If you’re weighing the benefits of hiring a full-time marketing professional over outsourcing lead generation programs, you’re not alone. Companies have been struggling with this decision for years and for various...
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Using Lead Classification to Improve Channel Marketing Programs
Using a lead classification to improve channel marketing programs is critical to aligning sales and marketing and is the foundation of any sales or marketing process. This is especially true for B2B companies with lead generation programs which go-to-market through a...
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Marketing and Sales Alignment
Marketing and Sales Alignment is critical key to success. Over the years I have consulted with many companies on lead generation, demand generation, and campaigns to improve conversions. The number one reason organizations fail is because of miss-aligned...
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Developing a Sustainable B2B Telemarketing Program
Developing a sustainable B2B telemarketing program isn’t easy. For organizations that have a limited marketing resources, a small highly focused target market or a complex sales cycle this is even more difficult. In addition, to simply finding the "Right" people with...
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B2B Lead Generation Needs to Be Revenue Focused
If you’re struggling to measure the success of your marketing programs, there’s a good chance you’re focusing on the wrong things. B2B lead generation needs to be revenue focused if marketing wants to become a driving force within your organization. This is a...
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