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We work with a lot of marketing automation vendors and we’re constantly searching for new ways to educate people on the value marketing automation provides. This great video resource from Eloqua that we just stumbled upon is this great video that explains the importance of market profiling and targeting. This is the first in a series of videos and I’m already eagerly awaiting the next.

Having focused numerous articles to the topic of market profiling and data management, I’ll simply reiterate that unless you know who you are talking to, your communication strategies are going to fail to produce truly amazing results. Personalization, customization and the ability to collect valuable data from your marketing programs hinges on understanding your target audience and their unique pain points.