Database Development and Market Profiling Program Helps Vigil Networks Drive Sales Activity and Improve B2B Lead Generation
IT Decision makers are notoriously hard to get in touch with so when Vigil Networks, a value-added reseller of network security and data management solutions wanted to enhance its sales and marketing database, it turned to the experts at ResponsePoint for help.
Vigil Networks deals with information and a lot of it. As a value-added reseller of network security and data management solutions, it helps monitor, manage and secure networks of information for the government, for businesses, for hospitals and for 100’s of other private institutions. As part of their services, they help clients build secure networks and content retention strategies that meet stringent legal guidelines for storing employee communications. So when Vigil Networks wanted to expand their sales and marketing efforts into a new market, it knew the importance of doing the job the right way and turned to ResponsePoint for help identifying qualified organizations and the key decision makers within them.
“We’re a lean, customer focused organization,” says Randy Shultz, President of Vigil Networks. “Everybody’s goal here is to ensure our customers’ success. That leaves us very little time to identify and qualify new sales opportunities. Instead, we asked ResponsePoint to streamline this process and help us become more efficient.”
ResponsePoint took on the challenge and worked with Vigil Networks to identify their ideal customer profile and build a qualified list of target accounts and decision makers with its market profiling program. We then engaged with those prospects to identify solution needs and timing. New, active opportunities were handed off to Vigil Networks sales team, while the remaining prospects were included in a long-term lead nurturing program.
With their database in place, Vigil Networks has been able to maintain its focus on helping clients be successful while maximizing their own sales opportunities.
For more information on how we can help you identify your target audience and improve your lead generation performance, give us a call 800.990.0725 or contact us online.