If you are responsible for lead generation, you are probably trying to figure out what you need to do to drive more people to your website. Odds are that you have even tried to boost your results by investing in Google Keyword advertising or paying someone to help optimize your site to improve your search engine rankings. Even with a great design and a significant investment in paid search, you’re probably still not seeing the consistent results you have hoped for. And that has you once again wondering what you can do to increase website traffic for B2B lead generation.
The answer is surprisingly simple, content and more content. The more content you have, increases the number of opportunities you have to be found by your customers and prospects. Search engines drive traffic. To increase your odds of being found among the estimated 3.13 billion pages stored in Google’s database (As of August 12, 1013), you need to stack the deck in your favor by increasing the amount of content you have available.
According to Hubspot research of over 7000 companies, those businesses with more than 51 pages generate 48% more leads than those with less than 50 pages. But despite the difficult odds, this isn’t the lottery. All content entries do not have an equal chance of being selected. To help you get found and increase website traffic, here are 5 tips to help you get noticed and generate more leads for business.
1) Write content for people
Valuable content is written for people, not packed with the same phrase over and over again. Google has spent billions developing algorithms that can determine if you’re writing for people or robots. Focus on providing the content people want and you’ll be rewarded with higher search engine rankings.
2) Answer the touch questions
People are afraid to answer the difficult questions. If you’re looking for quick results, focus on writing the content others do not want to share. The less competition you have for your search terms, the better. By focusing on these questions, you can minimize your competition and increase the odds your content will be found.
3) Focus on a single topic
Your content needs to be thorough and focused. If you have enough content for two pages, create two and connect them with a link. This will help you not only increase the number of pages you have, but it will allow readers to truly understand what you are trying to say in each page.
4) Include graphics and videos
The old adage says “A picture is worth a 1000 words” and for the internet this is increasingly true. Combining graphics with your content is a great way to increase coverage. Make sure you name your pictures and provide Alt tags to let your visitors and search engines know what the picture is about.
5) Optimize your meta descriptions and titles
Search engines want to make it easy for people to choose the right content for them. You can help them by providing accurate meta descriptions and titles. It also will help you get noticed and selected by users looking for specific content.
6) Promote your content
Inbound links are critical to your content being viewed positively by search engines. Not all inbound links are good. Paid links are considered taboo and can negatively influence your search rankings, so focus on getting your content included in places that are also providing highly valuable content.
Once you have your content in place, don’t think your job is over. Increasing your website traffic is an ongoing process that requires your constant attention. Set yourself a schedule for writing new content and make it priority. If you can’t do that, find someone who can. There are lots of companies that can help you write content to maintain your site’s relevance.