Managing Your Data Quality Lifecycle
How you measure your marketing database can tell a lot about how you do marketing. If your focus is primarily on the size of the list, you’re probably heavily into e-mail marketing and driving impressions. With this focus, economies of scale are important because the more prospects that see the offer, the more opportunities for sales.…Enhance Your Customer Experience to Improve B2B Lead Generation
As marketing professionals, we’re constantly on the lookout for new lead generation opportunities and in the B2B environment, existing customers are a great source. Referrals, upgrades and add-on sales have the potential to add quick revenue without the cost or competitive challenges that go along with new customers. To encourage customers to make these recommendations, giving a little something extra to enhance the customer experience is a great way to build credibility and to start your customers talking about how great working with you really is.…
Understanding How to Use Web Analytics for Lead Generation
Understanding how your website is performing is an important element of your marketing strategy. Using that information to grow sales and optimize sales performance is better business. Free analytic solutions such as Google Analytics are readily available. Marketing automation tools also provide website tracking at an individual level that can significantly improve your ability to turn visitors into customers.…When Does Direct Mail Makes Sense for B2B Lead Generation
When does direct mail make sense for B2B lead generation? According to the 2012 Response Rate Report published by the Direct Marketing Association, it states that the average response rate for direct mail to existing customers outperforms email by more than 3% (3.40% for direct mail compared with 0.12% for email).…Marketing on Vacation
Vacations are supposed to be a time to relax and unwind. A time to stop thinking about work and re-energize your batteries. Unfortunately, especially if you are in Marketing, leaving the office for even a short period of time can be stressful because it requires putting in extra hours to get ahead and/or train someone to fill your shoes to keep things running smoothly while you are away.…
ResponsePoint Feed
- Close the Gap: How Adding a Lead Qualification Step Can Improve Marketing Return On Investment
- Why Outside Sales Reps Aren’t Following Up With Leads
- Successfully Reach B2B Prospects in the New Normal
- ResponsePoint Recognized for Marketing Excellence
- Lead Nurturing and Telemarketing
- Award Winning Direct Mail from ResponsePoint
- Managing your data to make the most out of your lead generation efforts
- Creating a Bigger, Better Lead Generation Process
- Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.
- Avoiding E-mail Spam Triggers