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Small & Medium Business Marketing

Small & Medium Business Marketing

Small & Medium Business Marketing

B2B marketing is not only for the big businesses but also for the small and medium businesses. Effective marketing strategies are used to for the lead generation and to maintain the competition in the market. Different marketing tactics that are used for obtaining results include SEO, PPC, landing page creation, email marketing, social media etc.

B2B email marketing has become a cornerstone of B2B lead generation. It’s the glue that ties campaigns together and often the first vehicle for communicating with new prospects and existing customers. It’s can be the first thing a new target sees from your company and almost always the preferred method of communication.

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The new year is a great time to evaluate and set the foundation for how you’re going to accomplish your goals for the remainder of the year. It’s also a great time to commit yourself to improving the effectiveness and efficiency of your marketing programs. To help you do just that, I’ve created this list of five resolutions you can make to improve your B2B lead generation programs and capture more prospects right now.…

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The media surrounding social marketing continues to stress the importance of integrating Facebook, Twitter, LinkedIn and numerous other social marketing tools into your marketing strategy. Further adding to this hype are the constant, if not overbearing, requests from companies to “Like” them on Facebook and Google+, or follow them on Twitter.…

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Time is a commodity that is in short supply. For small business owners and managers, finding even a few minutes to focus on and develop lead generation programs can be difficult. Similarly, larger companies are equally pressed to do more with less. This means that even after you’ve identified a need or come up with the idea, finding the time, expertise or resources to make it happen can be challenging.…

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The secret to a successful lead generation program is being able to convert more inquiries into qualified sales leads. Doing this requires identifying individuals with a specific need and presenting them with a product or solution that fulfills their need when they have the budget, time and desire to do something about it.…

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Good data is critical to marketing success. How you manage your data is a major factor in the quality of your data. One way to ensure you get the most out of your data is to prioritize building a centralized marketing database to aggregate information from across all of your marketing programs.…

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