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Clarify Your Return-on-Investment With a Financial Calculator

Clarify Your Return-on-Investment With a Financial Calculator

Budgets are tight and unless you can justify the need for your solution in financial terms like return-on-investment, don’t expect a lot of attention from your customers and prospects. More is required than simply saying how much your solution can save them. You need to illustrate the savings in understandable terms.…

Is Your Website Prepared for the Mobile Customer?

Your website is more than just a billboard on the Internet. It’s the doorway to your organization and the primary vehicle for sharing information with your target customers. As such, it needs to adapt and change as the needs of your prospects and customers change. With that in mind, it’s important to identify and evaluate trends that are shaping buyer behavior.…

Using Analytics to Guide Lead Generation

Web site analytics provide an interesting, but often vague analysis of the activity on your website. For example, knowing that 1000 people visited your site during a specific time period and that the average number of pages they visited was three is nice. Knowing who those individuals are and which pages each of them visited would be better.…

Improve Your Lead Generation Activities by Focusing on the Investment, Not the Spend

When I first starting in marketing I sat next to a media relations specialist who spent the first part of her day flipping through magazines and clipping product profiles from the back of magazines. She would then line them up on her desk and measure them with a ruler before slipping each scrap of paper into a plastic sleeve within a 3-ring binder.…
Applying the SEO Formula to Your Website

Applying the SEO Formula to Your Website

In February of 2011, Google’s ‘Panda’ update rocked the internet world with the implementation of a new algorithm. The new SEO formula was developed to measure the quality and consequently the ranking of websites within Google’s global database. How your site was effected depends on the strategies you were using to build your ranking.…