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10 Tips for Developing a Website for B2B Lead Generation

10 Tips for Developing a Website for B2B Lead Generation

Designing a website for B2B lead generation is a daunting task not to mention huge source of frustration. As always everyone (owners, executives, custodial engineers, etc.) has an opinion about marketing.  Most insight comes from their opinion and what they don’t like visually.  Few can provide clear direction about what they do.…

How to Increase Website Traffic for B2B Lead Generation

If you are responsible for lead generation, you are probably trying to figure out what you need to do to drive more people to your website. Odds are that you have even tried to boost your results by investing in Google Keyword advertising or paying someone to help optimize your site to improve your search engine rankings.…

Your Website First Impression – The First Date With Your Prospect

This is a guest post from Chris Rosati of ProfitableMD. A client recently asked us to evaluate and recommend a vendor for their business. It took us less than three minutes to knock one company off the list….we just looked at their website. Their website first impression was terrible! In this example, we were looking for a healthcare billing service, and knew it had to be one that stays ahead of the changes in healthcare billing.…
Understanding How to Use Web Analytics for Lead Generation

Understanding How to Use Web Analytics for Lead Generation

Understanding how your website is performing is an important element of your marketing strategy. Using that information to grow sales and optimize sales performance is better business. Free analytic solutions such as Google Analytics are readily available. Marketing automation tools also provide website tracking at an individual level that can significantly improve your ability to turn visitors into customers.…
Making Your Captcha User Friendly

Making Your Captcha User Friendly

While you may not know the technical term “Captcha,” you certainly know what it is. If you’ve spent any amount of time online, you’ve come across those tiny little text images that are nearly illegible. Captchas are a byproduct in the fight against machines (or automated bots) that troll the internet completing forms and randomly posting blog messages.…

The Four Essentials of Web Page Design to Improve Your SEO

Web page design isn’t rocket science. There are numerous tools available to help you build and manage a website, so it’s not unheard of to consider doing this yourself. The first step is to determine how your site will look visually and invest the time to adapt your design to a template that you can manage for the long-term.…