Aligning Communication Strategies to Your Audience
Improving B2B lead generation performance starts with knowing your customer and aligning communication strategies to meet their specific needs. In today’s media-saturated environment, no one consumes information on only one platform. Advances in digital technologies such as Twitter, Facebook and YouTube are everywhere. And they are augmenting, not replacing traditional media such as direct mail, telemarketing, advertising and events to create a broader customer experience.…Need an incentive, write an e-book!
I receive a lot of promotional e-mails, we all do. And like most, I read very few of these e-mails. I scan most of them for articles of interest and to identify trends that may be helpful to promote our clients and our business. One trend that I’ve been seeing a lot of lately is the offer of a free e-book.…Managing Your Channel Partner Programs
Channel partner programs require a different way of thinking about sales, communications and marketing. Without question, it’s much more complicated than simply treating your channel partners the same as you would treat your own sales force. The most important thing to realize is that unless your channel is solely dedicated to selling just your products, there’s a level of competition for their time and attention that shouldn’t exist with your own sales force.…The Right Person to Make the Call
Telemarketing isn’t easy. It requires a unique set of skills, support and extensive training to be effective. What separates the right person to make the call from the rest is a combination of experience, intelligence and training. It involves the details that go into preparing for each call before it’s made.…Marketing Ideas: When to seek out a second opinion
Have you ever had really great marketing ideas that really aren’t? Awakened in the middle of the night with an idea for a new product, advertising campaign or creative approach to marketing that simply couldn’t miss; only to wake up wondering why you ever thought it would work. As marketing professionals, we get paid to be innovative.…
ResponsePoint Feed
- Close the Gap: How Adding a Lead Qualification Step Can Improve Marketing Return On Investment
- Why Outside Sales Reps Aren’t Following Up With Leads
- Successfully Reach B2B Prospects in the New Normal
- ResponsePoint Recognized for Marketing Excellence
- Lead Nurturing and Telemarketing
- Award Winning Direct Mail from ResponsePoint
- Managing your data to make the most out of your lead generation efforts
- Creating a Bigger, Better Lead Generation Process
- Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.
- Avoiding E-mail Spam Triggers