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Generating leads via focusing on same industry brands is one method. But B2B businesses can also focus on uncategorized companies as well via means of different marketing methods like SEO, PPC, trade show and more. It is a unique way of popularizing a brand by reaching the targeted audience beyond one’s industry limits.

B2B email marketing campaigns can be powerful tools in your sales funnel. These campaigns can be quickly and affordably created and executed and can be effective in driving response to your offer or website. Unfortunately, the actual response to a strategically mapped out campaign doesn’t always meet expectations.

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B2B email marketing campaigns can be powerful tools in your sales funnel. These campaigns can be quickly and affordably created and executed and can be effective in driving response to your offer or website. Unfortunately, the actual response to a strategically mapped out campaign doesn’t always meet expectations.

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The new year is a great time to evaluate and set the foundation for how you’re going to accomplish your goals for the remainder of the year. It’s also a great time to commit yourself to improving the effectiveness and efficiency of your marketing programs. To help you do just that, I’ve created this list of five resolutions you can make to improve your B2B lead generation programs and capture more prospects right now.…

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For right or wrong having an identifiable brand has traditionally been the standard measure of the success for corporate marketing programs. It was this measure of marketing success that inspired P.T. Barnum, that great American showman to say “There’s no such thing as bad publicity.” And for his special circumstances and for those individuals today who seek attention at all costs (actors, signers, Facebook farmers, etc.), this may be true.…

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How many times have you heard or said, “If we can simply get customers to try our product, we know they would buy?” It’s a familiar theme with many clients and unfortunately is often a precursor to a marketing campaign to drive adoption by making increasingly outlandish claims of performance. It’s usually after these marketing campaigns fail to deliver the desired results that ResponsePoint gets a call in an effort to validate marketing claims to drive adoption.…

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Improving B2B lead generation performance starts with knowing your customer and aligning communication strategies to meet their specific needs. In today’s media-saturated environment, no one consumes information on only one platform. Advances in digital technologies such as Twitter, Facebook and YouTube are everywhere. And they are augmenting, not replacing traditional media such as direct mail, telemarketing, advertising and events to create a broader customer experience.…

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