ResponsePoint Recognized for Marketing Excellence
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Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.
B2B email marketing campaigns can be powerful tools in your sales funnel. These campaigns can be quickly and affordably created and executed and can be effective in driving response to your offer or website. Unfortunately, the actual response to a strategically mapped out campaign doesn’t always meet expectations.
5 keys to B2B Lead Generation via Email Marketing
B2B email marketing campaigns can be powerful tools in your sales funnel. These campaigns can be quickly and affordably created and executed and can be effective in driving response to your offer or website. Unfortunately, the actual response to a strategically mapped out campaign doesn’t always meet expectations.
5 Resolutions to Improve Your B2B Lead Generation Programs in 2014
The new year is a great time to evaluate and set the foundation for how you’re going to accomplish your goals for the remainder of the year. It’s also a great time to commit yourself to improving the effectiveness and efficiency of your marketing programs. To help you do just that, I’ve created this list of five resolutions you can make to improve your B2B lead generation programs and capture more prospects right now.…Use customer satisfaction as your barometer for marketing success
For right or wrong having an identifiable brand has traditionally been the standard measure of the success for corporate marketing programs. It was this measure of marketing success that inspired P.T. Barnum, that great American showman to say “There’s no such thing as bad publicity.” And for his special circumstances and for those individuals today who seek attention at all costs (actors, signers, Facebook farmers, etc.),…
ResponsePoint Feed
- Close the Gap: How Adding a Lead Qualification Step Can Improve Marketing Return On Investment
- Why Outside Sales Reps Aren’t Following Up With Leads
- Successfully Reach B2B Prospects in the New Normal
- ResponsePoint Recognized for Marketing Excellence
- Lead Nurturing and Telemarketing
- Award Winning Direct Mail from ResponsePoint
- Managing your data to make the most out of your lead generation efforts
- Creating a Bigger, Better Lead Generation Process
- Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.
- Avoiding E-mail Spam Triggers