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5 Resolutions to Improve Your B2B Lead Generation Programs in 2014

5 Resolutions to Improve Your B2B Lead Generation Programs in 2014

The new year is a great time to evaluate and set the foundation for how you’re going to accomplish your goals for the remainder of the year. It’s also a great time to commit yourself to improving the effectiveness and efficiency of your marketing programs. To help you do just that, I’ve created this list of five resolutions you can make to improve your B2B lead generation programs and capture more prospects right now.…

Use customer satisfaction as your barometer for marketing success

For right or wrong having an identifiable brand has traditionally been the standard measure of the success for corporate marketing programs. It was this measure of marketing success that inspired P.T. Barnum, that great American showman to say “There’s no such thing as bad publicity.” And for his special circumstances and for those individuals today who seek attention at all costs (actors, signers, Facebook farmers, etc.),…