Businesses now depend on digital marketing campaigns as a critical tool for generating B2B leads, but there is a need to close the gap in the lead flow from marketing and sales. Far too frequently, these digital campaigns create leads that fall outside the sales team’s expectations for qualification. As a result, the flow of leads from marketing to sales is disrupted, and potential opportunities are never converted.…
It’s an age-old battle that nobody seems to win. Marketing generates many leads, and sales reps aren’t following up on them.
Why aren’t outside sales reps following up with marketing-generated leads?
Several reasons stand out, and, of course, each side blames the other. But that blame game doesn’t help anybody. Sales sputter, revenue forecasts are reworked, and people get fired because the company isn’t hitting its numbers.…
A large-scale global company with the mission of transforming energy management and automation in both residential and business environments came to ResponsePoint with a few pain points around lead generation, and we collaborated with the client's team to create a more efficient, effective b2b lead generation process—with a bigger ROI.