Is Your Website Prepared for the Mobile Customer?
Your website is more than just a billboard on the Internet. It’s the doorway to your organization and the primary vehicle for sharing information with your target customers. As such, it needs to adapt and change as the needs of your prospects and customers change. With that in mind, it’s important to identify and evaluate trends that are shaping buyer behavior.…Building a Successful B2B Social Marketing Strategy
I recently had a conversation with one of our Industrial Manufacturing clients about building a successful B2B social marketing strategy. The client was in the early stages of rebuilding their website and wanted advice on how to leverage and start using the many different social opportunities such as Facebook, LinkedIn, Twitter, etc.…Launching and Testing Your B2B Social Marketing Strategy
There are more than a few theories on effective execution of B2B social marketing strategy. What’s right for you requires understanding your business objectives and the level of influence you have with customers, prospects, media and other stakeholders within your industry. The one constant is that launching your own social media program is similar to a message-in-a-bottle.…
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