800 990-0725 | 919 325-0304 [email protected]

5 Tips for Improving the Sales and Marketing Relationship

by | Sales Support

There is a perception that sales and marketing cannot get a long. In some instances, this may certainly be true, but with proper coordination and planning, even the most harden relationship can become a positive force for collaboration within your organization. Improving the Sales and Marketing relationship is possible. Much like any relationship, it takes both sides to want to participate, and requires that one side take the first step to initiate change.…
Using Lead Scoring to Understand Sales Readiness

Using Lead Scoring to Understand Sales Readiness

by | Direct Mail, Email Marketing, General Marketing, Lead Generation, Marketing Strategy, Sales Support, Small & Medium Business Marketing

Despite our best intentions to personalize every communication and direct it at the needs of a specific individual, marketing is still basically about communicating to the masses. Its purpose is to educate, excite and appeal to a broad demographic with the hopes that a certain percentage of individuals in that group will somehow identify themselves as having interest in your product or service.…