5 Things to Know Before Starting a LinkedIn Group
Starting a Linkedin group isn’t just a flip of the switch. When it comes to social media marketing for businesses, LinkedIn is at the top of the list. Unlike Twitter and Facebook, LinkedIn builds networks of business professionals interested in related “business” topics without the glut of cat pictures. Using LinkedIn for lead generation requires understanding the medium and how to align your audience to your message.…
The Difference Between Inbound and Outbound Marketing
As B2B lead generation professionals, our responsibility is to help clients generate the high quality, sales ready leads necessary to produce a solid return-on-investment for their marketing programs. That can happen in numerous ways. It is often the combination of activities from both the inbound and outbound marketing perspective that produces the best results.…
Increasing Online Form Submissions
Acquiring new prospects through your website requires a commitment to delivering real value, a simple process that minimizes the burden of completing long forms, and a rudimentary understanding of user behavior. In many cases, companies fail to meet these basic requirements because they are either too passive in their attempts to appeal to prospects or unwilling to invest their time in properly qualifying prospects.…
B2B Social Marketing Strategies
The media surrounding social marketing continues to stress the importance of integrating Facebook, Twitter, LinkedIn and numerous other social marketing tools into your marketing strategy. Further adding to this hype are the constant, if not overbearing, requests from companies to “Like” them on Facebook and Google+, or follow them on Twitter.…
Choosing the Right B2B Marketing Programs
When developing your marketing plans, there is no secret formula for choosing the right B2B marketing program for every situation. Your job is to weigh the potential value of each program, predict which will produce the best results and maximize your investment by choosing the mix that best meets the needs of your organization.…
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