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How Effective Listening Can Improve Telemarketing Results

How Effective Listening Can Improve Telemarketing Results

There’s a misconception that anyone with an outgoing personality and great voice can be an effective telemarketing representative. The truth is that while those characteristics are important, even more important is the ability for effective listening to improve telemarketing results. A great illustration for how listening is critical to successful lead generation was a recent dinner party in which an entire room full of people was gravitating away from a single person.…

Get to the Point and Listen

Marketing people tend to make a lot of noise. Often we are accused of speaking simply because we like to hear the sound of our voice. As writers, we use words like protracted and verbose, instead of long-winded. We’re the people who talk to strangers on elevators and start blogs. We are willing to stand on a trade show floor and talk to 100 people in order to find that one good prospect.…

Using the NCAA Tournament to Optimize Your Marketing Lead Generation Performance

It’s that time of year again when productivity dips and the office printer runs out of legal size paper due to people printing off their NCAA Tournament brackets. Toss in the warmer weather of spring, and it’s understandable how your attention could be drawn away from optimizing your marketing lead generation performance.…

Writing Copy that Sells

I’ve long professed that writing copy that sells is an art form similar to playing the piano or painting a picture. Some people are able to do it, while others cannot. Certainly anyone who commits themselves to the mechanics can improve their craft and be proficient. Mastery of the technical skills does not mean you are able to excite others through your work.…

What Do You Do When The World Is On Vacation?

The holidays are a great time to sit back, relax and get re-acquainted with your family and friends. During these last few weeks of the year, most people take time to reflect on what they’ve accomplished personally and professionally throughout the year. In spite of vacation, some work goes on, but the pace is slower and people in the office are few and far between.…