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Writing Copy that Sells

I’ve long professed that writing copy that sells is an art form similar to playing the piano or painting a picture. Some people are able to do it, while others cannot. Certainly anyone who commits themselves to the mechanics can improve their craft and be proficient. Mastery of the technical skills does not mean you are able to excite others through your work.…

Launching and Testing Your B2B Social Marketing Strategy

There are more than a few theories on effective execution of B2B social marketing strategy. What’s right for you requires understanding your business objectives and the level of influence you have with customers, prospects, media and other stakeholders within your industry. The one constant is that launching your own social media program is similar to a message-in-a-bottle.…

New Quick Start Program Improves Lead Generation for the Complex Sale

We’re excited to announce today the launch of a new program to help organizations streamline lead generation for the complex sale by focusing on maximizing the potential of their existing customers and aging prospect lists. This Quick Start program for Customer and Prospect Re-engagement is designed to produce high quality leads consistently for organizations that have a complex sales process.…

Improve Your Lead Generation Activities by Focusing on the Investment, Not the Spend

When I first starting in marketing I sat next to a media relations specialist who spent the first part of her day flipping through magazines and clipping product profiles from the back of magazines. She would then line them up on her desk and measure them with a ruler before slipping each scrap of paper into a plastic sleeve within a 3-ring binder.…

Protect Yourself, Protect Your Brand with Google Alerts

When was the last time you Googled yourself? Doing so provides an interesting, entertaining and often revealing look at the wonderful world of the web. It’s also a little disturbing to see how little privacy we have and how little information escapes Google’s grasp. I personally peek into the depths of the Google servers on a regular basis to see where my name and the ResponsePoint’s brand are appearing across the web.…