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Award Winning Direct Mail from ResponsePoint

Award Winning Direct Mail from ResponsePoint

PRESS RELEASE: ResponsePoint Recognized for Direct Mail Marketing Excellence at The Fourteeners, presented by the Colorado chapters of the BMA & AMA. Denver, Colo. — May 10, 2019 — ResponsePoint announced it received one of only 26 2019 Gold Awards from the Colorado Chapters of the Business Marketing Association (BMA) and American Marketing Association for its Regal Corporate Box Office (CBO) B2B Holiday 2018 Direct Mail Campaign.…
Validating Marketing’s Value to the Organization

Validating Marketing’s Value to the Organization

Business success is about maximizing revenue and minimizing expenses. As a business owner, this means generating enough revenue to continue investing in the growth of your company. As a marketing professional, this done by identifying enough revenue generating leads to validate and justify continuing your marketing programs. Unfortunately, due to the lack of a clear strategy and defined marketing processes, connecting the dots between investing in marketing and generating revenue isn’t always clear.…

Building a Successful Marketing Campaign

Ask 10 sales executives what a marketing campaign is and you’ll likely get 10 different answers. Ask them what they want from a successful marketing campaign and you’re going to hear a more familiar refrain… Leads. Regardless of way in which you label your marketing campaigns, success will be measured by the number of leads produced and the resulting revenue.…
5 Steps to Creating a Marketing Strategy

5 Steps to Creating a Marketing Strategy

When sitting down to build a marketing plan, the tendency is to jump right into the tactical activities related to promotional marketing (direct mail, advertising, telemarketing, etc.). Experience however illuminates that this approach fails to address the fundamental marketing elements necessary to sustain sales growth and achieve the higher return on investment successful companies expect from their marketing programs.…