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Validating Marketing’s Value to the Organization

Validating Marketing’s Value to the Organization

Business success is about maximizing revenue and minimizing expenses. As a business owner, this means generating enough revenue to continue investing in the growth of your company. As a marketing professional, this done by identifying enough revenue generating leads to validate and justify continuing your marketing programs. Unfortunately, due to the lack of a clear strategy and defined marketing processes, connecting the dots between investing in marketing and generating revenue isn’t always clear.…

Building a Successful Marketing Campaign

Ask 10 sales executives what a marketing campaign is and you’ll likely get 10 different answers. Ask them what they want from a successful marketing campaign and you’re going to hear a more familiar refrain… Leads. Regardless of way in which you label your marketing campaigns, success will be measured by the number of leads produced and the resulting revenue.…