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Why Outside Sales Reps Aren’t Following Up With Leads

Why Outside Sales Reps Aren’t Following Up With Leads

It’s an age-old battle that nobody seems to win. Marketing generates many leads, and sales reps aren’t following up on them. Why aren’t outside sales reps following up with marketing-generated leads? Several reasons stand out, and, of course, each side blames the other. But that blame game doesn’t help anybody. Sales sputter, revenue forecasts are reworked, and people get fired because the company isn’t hitting its numbers.…