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Validating Marketing’s Value to the Organization

Validating Marketing’s Value to the Organization

Business success is about maximizing revenue and minimizing expenses. As a business owner, this means generating enough revenue to continue investing in the growth of your company. As a marketing professional, this done by identifying enough revenue generating leads to validate and justify continuing your marketing programs. Unfortunately, due to the lack of a clear strategy and defined marketing processes, connecting the dots between investing in marketing and generating revenue isn’t always clear.…