It’s an age-old battle that nobody seems to win. Marketing generates many leads, and sales reps aren’t following up on them.
Why aren’t outside sales reps following up with marketing-generated leads?
Several reasons stand out, and, of course, each side blames the other. But that blame game doesn’t help anybody. Sales sputter, revenue forecasts are reworked, and people get fired because the company isn’t hitting its numbers.…
Get Aligned: Why Gaps Between Marketing and Sales Can Hold Back Your ROI
Ted Seward, ResponsePoint’s Director of Marketing and Business Development, shares his thoughts the great divide between Marketing and Sales…and how to mind that gap for a more effective team alignment and a stronger sales and marketing strategy.
Too often in the marketing services industry, we see a lot of communication breakdown between Sales and Marketing strategy and alignment.…