Get Aligned: Why Gaps Between Marketing and Sales Can Hold Back Your ROI
Ted Seward, ResponsePoint’s Director of Marketing and Business Development, shares his thoughts the great divide between Marketing and Sales…and how to mind that gap for a more effective team alignment and a stronger sales and marketing strategy.
Too often in the marketing services industry, we see a lot of communication breakdown between Sales and Marketing strategy and alignment.…
Business success is about maximizing revenue and minimizing expenses. As a business owner, this means generating enough revenue to continue investing in the growth of your company. As a marketing professional, this done by identifying enough revenue generating leads to validate and justify continuing your marketing programs.
Unfortunately, due to the lack of a clear strategy and defined marketing processes, connecting the dots between investing in marketing and generating revenue isn’t always clear.…