Making Internal Telemarketing Work
ResponsePoint gets a lot of inquiries from companies that have attempted and failed to build their own internal telemarketing group. The story usually starts with; “Things started out great, but the results simply weren’t there.” That’s a common refrain, particularly for B2B lead generation programs that support a complex sale. It’s also one of the big reasons ResponsePoint offers telemarketing within our complete suite of marketing services.…Don’t be a Habitual Marketer
I cringe when I hear the phrase “because we’ve always done it that way.” That’s the battle cry of the Habitual Marketer. It’s often heard when asked why they decided to invest in a B2B lead generation program that doesn’t have a clearly defined return-on-investment. In most cases, these are marketing programs that were once strategic or highly visible, but have not evolved with their target audiences.…5 Questions to Determine if a Marketing Program is Right for You
We spend a lot of time listening to clients in order to fully understand their objectives. Often these conversations start with some pretty interesting marketing ideas. One of our jobs as program managers is to evaluate each activity to determine a particular marketing program or approach has potential for success in terms of meeting your marketing objectives.…Improve Your Lead Generation Activities by Focusing on the Investment, Not the Spend
When I first starting in marketing I sat next to a media relations specialist who spent the first part of her day flipping through magazines and clipping product profiles from the back of magazines. She would then line them up on her desk and measure them with a ruler before slipping each scrap of paper into a plastic sleeve within a 3-ring binder.…Selecting a Lead Generation Vendor
I having been involved in the process selecting a lead generation vendor many times in my career both as the vendor and the selector. I know that there are many strategies for making your decision. These options of course vary depending on the type of services and the duration to which you are going to be entering into a contract with the vendor.…
ResponsePoint Feed
- Close the Gap: How Adding a Lead Qualification Step Can Improve Marketing Return On Investment
- Why Outside Sales Reps Aren’t Following Up With Leads
- Successfully Reach B2B Prospects in the New Normal
- ResponsePoint Recognized for Marketing Excellence
- Lead Nurturing and Telemarketing
- Award Winning Direct Mail from ResponsePoint
- Managing your data to make the most out of your lead generation efforts
- Creating a Bigger, Better Lead Generation Process
- Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.
- Avoiding E-mail Spam Triggers