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Why Outside Sales Reps Aren’t Following Up With Leads

Why Outside Sales Reps Aren’t Following Up With Leads

by | Lead Generation, Lead Nurturing, Marketing Automation, Marketing Strategy, ROI, Sales Support, Telemarketing

It’s an age-old battle that nobody seems to win. Marketing generates many leads, and sales reps aren’t following up on them. Why aren’t outside sales reps following up with marketing-generated leads? Several reasons stand out, and, of course, each side blames the other. But that blame game doesn’t help anybody. Sales sputter, revenue forecasts are reworked, and people get fired because the company isn’t hitting its numbers.…
Amplified Effective B2B Demand Generation

Amplified Effective B2B Demand Generation

by | Marketing Automation

Effective B2B demand generation increasingly incorporates marketing automation. Combined with a marketing database and a reasonable amount of content, the right marketing automation platform can significantly increase the number of qualified leads delivered to your sales people. The most effective marketing teams use marketing automation. Their campaigns include multiple channels and identify quality prospects.…
Building a Plan for Marketing Automation Success

Building a Plan for Marketing Automation Success

by | Marketing Automation

Marketing automation isn’t a silver bullet. You can’t just buy a tool, turn it on and think that customers will start falling off the trees. Unfortunately, that’s exactly how many marketing automation vendors are selling these solution and as a result, many first time implementations stagnate and fail to achieve results before throwing in the towel.…
Is Marketing Automation Right for Your Business?

Is Marketing Automation Right for Your Business?

by | Marketing Automation

Is Marketing Automation Right for Your Business? Despite all the buzz and excitement about marketing automation, it’s simply not for everyone. Sure it can be an incredibly powerful tool for generating leads and accelerating lead conversion, but it can also be an incredible waste of time and money. Before you make a commitment to using a marketing automation solution, review these five guidelines for answering the question: “Is marketing automation right for your business”.…