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The Importance of Market Profiling and Targeting

The Importance of Market Profiling and Targeting

We work with a lot of marketing automation vendors and we’re constantly searching for new ways to educate people on the value marketing automation provides. This great video resource from Eloqua that we just stumbled upon is this great video that explains the importance of market profiling and targeting. This is the first in a series of videos and I’m already eagerly awaiting the next. Having focused numerous articles to the topic of market profiling and data management, I’ll simply reiterate that unless you know who you are talking to, your communication strategies are going to fail to produce truly amazing results.…
Identifying Your Target Customers

Identifying Your Target Customers

Database Development and Market Profiling Program Helps Vigil Networks Drive Sales Activity and Improve B2B Lead Generation IT Decision makers are notoriously hard to get in touch with so when Vigil Networks, a value-added reseller of network security and data management solutions wanted to enhance its sales and marketing database, it turned to the experts at ResponsePoint for help.…
Building a Market Profile for Lead Generation

Building a Market Profile for Lead Generation

(This is part 2 of a 3 part article. Go to the beginning.) Similar to telemarketing, the primary purpose of market profiling is to set the foundation for future conversations with your sales organization while it uncovers specific information about your target market. As its name implies, Market Profiling is utilized to research a specific market to identify the potential opportunities that exist.…