ResponsePoint Recognized for Marketing Excellence
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The Importance of Market Profiling and Targeting
We work with a lot of marketing automation vendors and we’re constantly searching for new ways to educate people on the value marketing automation provides. This great video resource from Eloqua that we just stumbled upon is this great video that explains the importance of market profiling and targeting. This is the first in a series of videos and I’m already eagerly awaiting the next.…
Identifying Your Target Customers
Database Development and Market Profiling Program Helps Vigil Networks Drive Sales Activity and Improve B2B Lead Generation IT Decision makers are notoriously hard to get in touch with so when Vigil Networks, a value-added reseller of network security and data management solutions wanted to enhance its sales and marketing database, it turned to the experts at ResponsePoint for help.…
Building a Market Profile for Lead Generation
(This is part 2 of a 3 part article. Go to the beginning.) Similar to telemarketing, the primary purpose of market profiling is to set the foundation for future conversations with your sales organization while it uncovers specific information about your target market. As its name implies, Market Profiling is utilized to research a specific market to identify the potential opportunities that exist.…
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- Successfully Reach B2B Prospects in the New Normal
- ResponsePoint Recognized for Marketing Excellence
- Lead Nurturing and Telemarketing
- Award Winning Direct Mail from ResponsePoint
- Managing your data to make the most out of your lead generation efforts
- Creating a Bigger, Better Lead Generation Process
- Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.
- Avoiding E-mail Spam Triggers
- It’s Still a Numbers Game: Accelerating ROI with Telemarketing Lead Nurturing
- 5 keys to B2B Lead Generation via Email Marketing