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Marketing on Vacation

Vacations are supposed to be a time to relax and unwind. A time to stop thinking about work and re-energize your batteries.  Unfortunately, especially if you are in Marketing, leaving the office for even a short period of time can be stressful because it requires putting in extra hours to get ahead and/or train someone to fill your shoes to keep things running smoothly while you are away.…
Develop a Conversion Strategy to Improve Your B2B Lead Generation Results

Develop a Conversion Strategy to Improve Your B2B Lead Generation Results

A Conversion Strategy Key to Lead Generation When I speak to clients about developing a conversion strategy for improving their lead generation activities, I always start with the basic fundamentals of understanding their offer, their unique value propositions and their existing communication strategies for building awareness and promoting their products or brand.…