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Lead Nurturing and Telemarketing

Lead Nurturing and Telemarketing

B2B Lead Nurturing and Telemarketing Should a B2B lead nurturing campaign rely solely on marketing automation? On the one hand, automation has allowed marketers to pinpoint their ongoing communication efforts to prospective customers with targeted emails at segmented audiences. The problem is — it may not be enough or effective. How many emails does the typical prospect get a day?…
Lead Nurturing is Lead Generation

Lead Nurturing is Lead Generation

(This is part 3 of a 3 part article. Go to the beginning.) The third leg of our lead generation stool is lead nurturing, and it is also the most important. Unlike telemarketing and market profiling, lead nurturing is more closely related to the sales process than any of the other activities. In the most basic terms, lead nurturing is lead generation.…

Implementing a Lead Nurturing Program is a Smart Financial Decision

When your goal is to consistently develop high quality sales leads, implementing a lead nurturing program is vital to your B2B lead generation efforts. This smart financial decision will not only produce superior quality leads, it can also: Shorten your sales cycle Provide greater knowledge of each prospect Reduce marketing costs Improve campaign targeting Better utilize your sales team’s time How Does Lead Nurturing Work?…