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Prioritizing Your Lead Generation Programs

Prioritizing Your Lead Generation Programs

Marketing professionals are inundated with advice on how to invest their budgets to generate leads. Unfortunately, few of the people giving this advice have any knowledge of your marketing processes, what you’ve done in the past, or a clear understanding of how you define a quality, sales ready lead. Prioritizing your lead generation programs; therefore, is largely an internal process and should not be influenced by a seemingly “great opportunity” that is only available for a limited time.…
Lead Nurturing is Lead Generation

Lead Nurturing is Lead Generation

(This is part 3 of a 3 part article. Go to the beginning.) The third leg of our lead generation stool is lead nurturing, and it is also the most important. Unlike telemarketing and market profiling, lead nurturing is more closely related to the sales process than any of the other activities.…