Why Outside Sales Reps Aren’t Following Up With Leads
It’s an age-old battle that nobody seems to win. Marketing generates many leads, and sales reps aren’t following up on them. Why aren’t outside sales reps following up with marketing-generated leads? Several reasons stand out, and, of course, each side blames the other. But that blame game doesn’t help anybody. Sales sputter, revenue forecasts are reworked, and people get fired because the company isn’t hitting its numbers.…
Award Winning Direct Mail from ResponsePoint
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Managing your data to make the most out of your lead generation efforts
Lead generation efforts make it or break it based on the quality of the data. All too often clients have multiple databases in a variety of formats, incomplete data, and inaccurate data. Today more than ever managing your data is critical to getting the most out of your lead generation efforts.
Creating a Bigger, Better Lead Generation Process
A large-scale global company with the mission of transforming energy management and automation in both residential and business environments came to ResponsePoint with a few pain points around lead generation, and we collaborated with the client's team to create a more efficient, effective b2b lead generation process—with a bigger ROI.
Avoiding E-mail Spam Triggers
B2B email marketing has become a cornerstone of B2B lead generation. It’s the glue that ties campaigns together and often the first vehicle for communicating with new prospects and existing customers. It’s can be the first thing a new target sees from your company and almost always the preferred method of communication.
ResponsePoint Feed
- Close the Gap: How Adding a Lead Qualification Step Can Improve Marketing Return On Investment
- Why Outside Sales Reps Aren’t Following Up With Leads
- Successfully Reach B2B Prospects in the New Normal
- ResponsePoint Recognized for Marketing Excellence
- Lead Nurturing and Telemarketing
- Award Winning Direct Mail from ResponsePoint
- Managing your data to make the most out of your lead generation efforts
- Creating a Bigger, Better Lead Generation Process
- Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.
- Avoiding E-mail Spam Triggers