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Lead Generation

Lead Generation

Lead Generation

B2B Lead Generation is the marketing owned function for generating interest and leads to drive sales and revenue. The goal of Lead Generation is to spur consumers to inquire into products or services of a business. The outcome of lead generations is qualified leads for sales, or in assisting in list building to support other marketing mix functions such as email, marketing automation, direct mail, telemarketing among others to drive sales leads.

Lead generation efforts make it or break it based on the quality of the data. All too often clients have multiple databases in a variety of formats, incomplete data, and inaccurate data. Today more than ever managing your data is critical to getting the most out of your lead generation efforts.

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A large-scale global company with the mission of transforming energy management and automation in both residential and business environments came to ResponsePoint with a few pain points around lead generation, and we collaborated with the client's team to create a more efficient, effective b2b lead generation process—with a bigger ROI.

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B2B email marketing has become a cornerstone of B2B lead generation. It’s the glue that ties campaigns together and often the first vehicle for communicating with new prospects and existing customers. It’s can be the first thing a new target sees from your company and almost always the preferred method of communication.

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B2B email marketing campaigns can be powerful tools in your sales funnel. These campaigns can be quickly and affordably created and executed and can be effective in driving response to your offer or website. Unfortunately, the actual response to a strategically mapped out campaign doesn’t always meet expectations.

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