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B2B Social Marketing Strategies

B2B Social Marketing Strategies

The media surrounding social marketing continues to stress the importance of integrating Facebook, Twitter, LinkedIn and numerous other social marketing tools into your marketing strategy. Further adding to this hype are the constant, if not overbearing, requests from companies to “Like” them on Facebook and Google+, or follow them on Twitter.…

The Advantages of Turnkey Lead Generation Support

Time is a commodity that is in short supply. For small business owners and managers, finding even a few minutes to focus on and develop lead generation programs can be difficult. Similarly, larger companies are equally pressed to do more with less. This means that even after you’ve identified a need or come up with the idea, finding the time, expertise or resources to make it happen can be challenging.…
Outsourcing Your Marketing Automation Implementation and Support

Outsourcing Your Marketing Automation Implementation and Support

Marketing automation solutions are a powerful tool for managing and optimizing your B2B lead generation activities. Not only can they help your company save time and resources by automating many of your lead nurturing programs; they can also simplify campaign tracking, enhance prospect targeting and perhaps most importantly, improve the quality of the leads you produce.…
How Effective Listening Can Improve Telemarketing Results

How Effective Listening Can Improve Telemarketing Results

There’s a misconception that anyone with an outgoing personality and great voice can be an effective telemarketing representative. The truth is that while those characteristics are important, even more important is the ability for effective listening to improve telemarketing results. A great illustration for how listening is critical to successful lead generation was a recent dinner party in which an entire room full of people was gravitating away from a single person.…