B2B Social Marketing Strategies
The media surrounding social marketing continues to stress the importance of integrating Facebook, Twitter, LinkedIn and numerous other social marketing tools into your marketing strategy. Further adding to this hype are the constant, if not overbearing, requests from companies to “Like” them on Facebook and Google+, or follow them on Twitter.…The Advantages of Turnkey Lead Generation Support
Time is a commodity that is in short supply. For small business owners and managers, finding even a few minutes to focus on and develop lead generation programs can be difficult. Similarly, larger companies are equally pressed to do more with less. This means that even after you’ve identified a need or come up with the idea, finding the time, expertise or resources to make it happen can be challenging.…
Building a Lead Nurturing Program
The secret to a successful lead generation program is being able to convert more inquiries into qualified sales leads. Doing this requires identifying individuals with a specific need and presenting them with a product or solution that fulfills their need when they have the budget, time and desire to do something about it.…
Outsourcing Your Marketing Automation Implementation and Support
Marketing automation solutions are a powerful tool for managing and optimizing your B2B lead generation activities. Not only can they help your company save time and resources by automating many of your lead nurturing programs; they can also simplify campaign tracking, enhance prospect targeting and perhaps most importantly, improve the quality of the leads you produce.…
Building a Centralized Marketing Database
Good data is critical to marketing success. How you manage your data is a major factor in the quality of your data. One way to ensure you get the most out of your data is to prioritize building a centralized marketing database to aggregate information from across all of your marketing programs.…
ResponsePoint Feed
- Close the Gap: How Adding a Lead Qualification Step Can Improve Marketing Return On Investment
- Why Outside Sales Reps Aren’t Following Up With Leads
- Successfully Reach B2B Prospects in the New Normal
- ResponsePoint Recognized for Marketing Excellence
- Lead Nurturing and Telemarketing
- Award Winning Direct Mail from ResponsePoint
- Managing your data to make the most out of your lead generation efforts
- Creating a Bigger, Better Lead Generation Process
- Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.
- Avoiding E-mail Spam Triggers