800 990-0725 | 919 325-0304 [email protected]
Generating New Leads from Old Lists

Generating New Leads from Old Lists

Re-engagement program provides a proven and effective way of generating new leads from old lists Often overlooked but generating new leads from old lists is a great place to start. After acquiring a competitor, our partner in the manufacturing industry discovered as many as 20 boxes of customer lists dating back to the 1940s.…

Choosing the Right Marketing Automation Solution for You

Marketing automation solutions are not all created equal. Each has its advantages and disadvantages and unless you’ve had the opportunity to work with each one, identifying the meaningful differences and choosing the right marketing automation solution for you can be challenging. At ResponsePoint, we work with multiple marketing automation solutions daily and we help clients get the most from their chosen solutions.…
5 Resolutions to Improve Your B2B Lead Generation Programs in 2014

5 Resolutions to Improve Your B2B Lead Generation Programs in 2014

The new year is a great time to evaluate and set the foundation for how you’re going to accomplish your goals for the remainder of the year. It’s also a great time to commit yourself to improving the effectiveness and efficiency of your marketing programs. To help you do just that, I’ve created this list of five resolutions you can make to improve your B2B lead generation programs and capture more prospects right now.…
Using Trigger Messages to Improve B2B Lead Generation

Using Trigger Messages to Improve B2B Lead Generation

Identifying potential prospects is easy. It can be done by filtering through industries, geographic regions, business titles and countless other criteria to build a profile of target prospects. Identifying a prospect that is open and receptive to your product or solution at the exact moment when they realize they have a need, is a much more complicated issue.…