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General Marketing

General Marketing

General Marketing

B2B has different types of marketing strategies, which involves display and native advertising, marketing automation, Micro Targeting & Precision Marketing, quality content marketing, and even push on mobile. So, whoever gets into this business must follow these strategies for a better relationship that lasts long-term.

B2B email marketing has become a cornerstone of B2B lead generation. It’s the glue that ties campaigns together and often the first vehicle for communicating with new prospects and existing customers. It’s can be the first thing a new target sees from your company and almost always the preferred method of communication.

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A graph of rising conversion rate through Marketing and Sales alignment.   Marketing and Sales Alignment is critical key to success. Over the years I have consulted with many companies on lead generation, demand generation, and campaigns to improve conversions.  The number one reason organizations fail is because of miss-aligned marketing and sales teams.…

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Re-engagement program provides a proven and effective way of generating new leads from old lists Often overlooked but generating new leads from old lists is a great place to start. After acquiring a competitor, our partner in the manufacturing industry discovered as many as 20 boxes of customer lists dating back to the 1940s.…

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Marketing automation solutions are not all created equal. Each has its advantages and disadvantages and unless you’ve had the opportunity to work with each one, identifying the meaningful differences and choosing the right marketing automation solution for you can be challenging. At ResponsePoint, we work with multiple marketing automation solutions daily and we help clients get the most from their chosen solutions.…

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The new year is a great time to evaluate and set the foundation for how you’re going to accomplish your goals for the remainder of the year. It’s also a great time to commit yourself to improving the effectiveness and efficiency of your marketing programs. To help you do just that, I’ve created this list of five resolutions you can make to improve your B2B lead generation programs and capture more prospects right now.…

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Identifying potential prospects is easy. It can be done by filtering through industries, geographic regions, business titles and countless other criteria to build a profile of target prospects. Identifying a prospect that is open and receptive to your product or solution at the exact moment when they realize they have a need, is a much more complicated issue.…

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