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Using Lead Classification to Improve Channel Marketing Programs

Using Lead Classification to Improve Channel Marketing Programs

by | Channel, Featured | 0 comments

Using a lead classification to improve channel marketing programs is critical to aligning sales and marketing and is the foundation of any sales or marketing process.  This is especially true for B2B companies with lead generation programs which go-to-market through a channel. This complex sales process requires significantly more coordination for lead production, lead qualification and lead follow-up than those of an internal direct sales team.…
Tools to Fill Your Sales Pipeline

Tools to Fill Your Sales Pipeline

by | Data Management, Featured

Improve your ability to identify prospects and quickly turn them into customers with these tools to fill your sales pipeline. Designed to help capture and profile your target prospects, this lead generation platform is easy-to-use, affordable and proven to work. Combining state-of-the-art technologies and content rich databases, finding new, active prospects has never been easier.…
Generate New Leads from Old Lists

Generate New Leads from Old Lists

by | Featured, General Marketing

A re-engagement program provides a proven and effective way to generate new leads from old lists. New leads are found in old lists. This is a great place to jumpstart and accelerate your sales process. Our manufacturing industry client acquired a competitor. As part of a housecleaning effort, boxes of old customer records were found.…