800 990-0725 | 919 325-0304 [email protected]
Using Lead Classification to Improve Channel Marketing Programs

Using Lead Classification to Improve Channel Marketing Programs

Using a lead classification to improve channel marketing programs is critical to aligning sales and marketing and is the foundation of any sales or marketing process.  This is especially true for B2B companies with lead generation programs which go-to-market through a channel. This complex sales process require significantly more coordination for lead production, lead qualification and lead follow-up than those of an internal direct sales team.…
Tools to Fill Your Sales Pipeline

Tools to Fill Your Sales Pipeline

Improve your ability to identify prospects and quickly turn them into customers with these tools to fill your sales pipeline. Designed to help capture and profile your target prospects, this lead generation platform is easy-to-use, affordable and proven to work. Combining state-of-the-art technologies and content rich databases, finding new, active prospects has never been easier.…
Generating New Leads from Old Lists

Generating New Leads from Old Lists

Re-engagement program provides a proven and effective way of generating new leads from old lists Often overlooked but generating new leads from old lists is a great place to start. After acquiring a competitor, our partner in the manufacturing industry discovered as many as 20 boxes of customer lists dating back to the 1940s.…