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How to Increase Survey Responses for Events

When you’re hosting an event for prospects and/or customers, one of the great challenges you’ll face is measuring the success of your event when the dust settles and people return to their homes and businesses. Surveys have always been a standard form of feedback. Distributing, collecting and evaluating printed surveys from large groups of people, more interested in catching a flight than completing a survey, can be burdensome.…

Using Lunch and Learns to Generate Leads for Your Channel

Doing B2B lead generation through resellers adds a great deal of complexity to your marketing programs. On one hand, your distributors would like you to take more ownership for their marketing programs by planning, building and paying for lead generation activities that will grow their target market. At the same time, they don’t want you communicating directly with or even knowing exactly who their customers are.…

Don’t be a Habitual Marketer

I cringe when I hear the phrase “because we’ve always done it that way.” That’s the battle cry of the Habitual Marketer. It’s often heard when asked why they decided to invest in a B2B lead generation program that doesn’t have a clearly defined return-on-investment. In most cases, these are marketing programs that were once strategic or highly visible, but have not evolved with their target audiences.…

Promoting and Managing Customer Events

Customer events are a vital component of your marketing portfolio. They come in all sizes from simple Lunch & Learns to full blown user conferences. These all provide a great avenue for sharing information and building relationships on a more personal level. They also offer you the ability to capture critical information from your prospects and customers about their wants and needs in a way that few other mediums can.…

Using the NCAA Tournament to Optimize Your Marketing Lead Generation Performance

It’s that time of year again when productivity dips and the office printer runs out of legal size paper due to people printing off their NCAA Tournament brackets. Toss in the warmer weather of spring, and it’s understandable how your attention could be drawn away from optimizing your marketing lead generation performance.…