B2B Social Marketing Strategies
The media surrounding social marketing continues to stress the importance of integrating Facebook, Twitter, LinkedIn and numerous other social marketing tools into your marketing strategy. Further adding to this hype are the constant, if not overbearing, requests from companies to “Like” them on Facebook and Google+, or follow them on Twitter.…
Outsourcing Your Marketing Automation Implementation and Support
Marketing automation solutions are a powerful tool for managing and optimizing your B2B lead generation activities. Not only can they help your company save time and resources by automating many of your lead nurturing programs; they can also simplify campaign tracking, enhance prospect targeting and perhaps most importantly, improve the quality of the leads you produce.…
Managing Your Data Quality Lifecycle
How you measure your marketing database can tell a lot about how you do marketing. If your focus is primarily on the size of the list, you’re probably heavily into e-mail marketing and driving impressions. With this focus, economies of scale are important because the more prospects that see the offer, the more opportunities for sales.…
Don’t Give Into the Pressures of the Urgent When Building Your Marketing Plan
We are, by nature, a deadline driven society. We make lists, prioritize what needs to be done by date and then measure ourselves by how much we can get done in a day. Our focus is on the “here-and-now;” and this is further ingrained into our behavior by the desire for instant gratification.…
Understanding How to Use Web Analytics for Lead Generation
Understanding how your website is performing is an important element of your marketing strategy. Using that information to grow sales and optimize sales performance is better business. Free analytic solutions such as Google Analytics are readily available. Marketing automation tools also provide website tracking at an individual level that can significantly improve your ability to turn visitors into customers.…
ResponsePoint Feed
- Close the Gap: How Adding a Lead Qualification Step Can Improve Marketing Return On Investment
- Why Outside Sales Reps Aren’t Following Up With Leads
- Successfully Reach B2B Prospects in the New Normal
- ResponsePoint Recognized for Marketing Excellence
- Lead Nurturing and Telemarketing
- Award Winning Direct Mail from ResponsePoint
- Managing your data to make the most out of your lead generation efforts
- Creating a Bigger, Better Lead Generation Process
- Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.
- Avoiding E-mail Spam Triggers