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Choosing the Right Marketing Automation Solution for You

Marketing automation solutions are not all created equal. Each has its advantages and disadvantages and unless you’ve had the opportunity to work with each one, identifying the meaningful differences and choosing the right marketing automation solution for you can be challenging. At ResponsePoint, we work with multiple marketing automation solutions daily and we help clients get the most from their chosen solutions.…
B2B Social Marketing Strategies

B2B Social Marketing Strategies

The media surrounding social marketing continues to stress the importance of integrating Facebook, Twitter, LinkedIn and numerous other social marketing tools into your marketing strategy. Further adding to this hype are the constant, if not overbearing, requests from companies to “Like” them on Facebook and Google+, or follow them on Twitter.…
Outsourcing Your Marketing Automation Implementation and Support

Outsourcing Your Marketing Automation Implementation and Support

Marketing automation solutions are a powerful tool for managing and optimizing your B2B lead generation activities. Not only can they help your company save time and resources by automating many of your lead nurturing programs; they can also simplify campaign tracking, enhance prospect targeting and perhaps most importantly, improve the quality of the leads you produce.…
Managing Your Data Quality Lifecycle

Managing Your Data Quality Lifecycle

How you measure your marketing database can tell a lot about how you do marketing. If your focus is primarily on the size of the list, you’re probably heavily into e-mail marketing and driving impressions. With this focus, economies of scale are important because the more prospects that see the offer, the more opportunities for sales.…
Understanding How to Use Web Analytics for Lead Generation

Understanding How to Use Web Analytics for Lead Generation

Understanding how your website is performing is an important element of your marketing strategy. Using that information to grow sales and optimize sales performance is better business. Free analytic solutions such as Google Analytics are readily available. Marketing automation tools also provide website tracking at an individual level that can significantly improve your ability to turn visitors into customers.…