The Differences Between E-mail Marketing and Marketing Automation
When you live and breathe marketing automation, hearing someone refer to it as an e-mail marketing tool seems a bit naïve. Certainly, e-mail is an important component of marketing automation, but the differences between e-mail marketing and marketing automation are as significant as the differences between the rotary phones of the 50’s and the smart phones of today.…Choosing the Right Marketing Automation Solution for You
Marketing automation solutions are not all created equal. Each has its advantages and disadvantages and unless you’ve had the opportunity to work with each one, identifying the meaningful differences and choosing the right marketing automation solution for you can be challenging. At ResponsePoint, we work with multiple marketing automation solutions daily and we help clients get the most from their chosen solutions.…
Using Trigger Messages to Improve B2B Lead Generation
Identifying potential prospects is easy. It can be done by filtering through industries, geographic regions, business titles and countless other criteria to build a profile of target prospects. Identifying a prospect that is open and receptive to your product or solution at the exact moment when they realize they have a need, is a much more complicated issue.…
Easy Ways to Produce Newsletter Content
Creating a continuous stream of communications to your target prospects can seem like an overwhelming task, but it doesn’t have to be. There are easy ways to produce newsletter content that do not involve long hours in front of your computer writing, rewriting and editing mundane stories. The trick is understanding that content doesn’t have to be entirely original and developing a process for collecting, aggregating and summarizing it into valuable chunks of information.…
Outsourcing Your Marketing Automation Implementation and Support
Marketing automation solutions are a powerful tool for managing and optimizing your B2B lead generation activities. Not only can they help your company save time and resources by automating many of your lead nurturing programs; they can also simplify campaign tracking, enhance prospect targeting and perhaps most importantly, improve the quality of the leads you produce.…
ResponsePoint Feed
- Close the Gap: How Adding a Lead Qualification Step Can Improve Marketing Return On Investment
- Why Outside Sales Reps Aren’t Following Up With Leads
- Successfully Reach B2B Prospects in the New Normal
- ResponsePoint Recognized for Marketing Excellence
- Lead Nurturing and Telemarketing
- Award Winning Direct Mail from ResponsePoint
- Managing your data to make the most out of your lead generation efforts
- Creating a Bigger, Better Lead Generation Process
- Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.
- Avoiding E-mail Spam Triggers