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Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.
B2B email marketing campaigns can be powerful tools in your sales funnel. These campaigns can be quickly and affordably created and executed and can be effective in driving response to your offer or website. Unfortunately, the actual response to a strategically mapped out campaign doesn’t always meet expectations.
Avoiding E-mail Spam Triggers
B2B email marketing has become a cornerstone of B2B lead generation. It’s the glue that ties campaigns together and often the first vehicle for communicating with new prospects and existing customers. It’s can be the first thing a new target sees from your company and almost always the preferred method of communication.
5 keys to B2B Lead Generation via Email Marketing
B2B email marketing campaigns can be powerful tools in your sales funnel. These campaigns can be quickly and affordably created and executed and can be effective in driving response to your offer or website. Unfortunately, the actual response to a strategically mapped out campaign doesn’t always meet expectations.
A Better Measurement Than Email Open and Click Rates
Earlier this month, Salesforce.com released its ExactTarget Marketing Cloud 2014 State of Marketing study that polled over 2,600 mid to senior level marketing managers. The goal of the report was to identify priorities for marketers in 2014. The results (shown below) illustrate that marketing professionals are still tied to decade old metrics when it comes to their email marketing programs (i.e.…
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- Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.
- Avoiding E-mail Spam Triggers
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