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Email Marketing

Email Marketing

Email Marketing

Email marketing is a campaign that is used to send an important business message to another group of people via email. It is a cost-effective approach to strengthen lead generation and generate more robust sales. The approach covers all the important aspects like quality list building, actionable data, targeted persona development, compelling messages, and user-friendly design that helps improve the lead generation results.

B2B email marketing campaigns can be powerful tools in your sales funnel. These campaigns can be quickly and affordably created and executed and can be effective in driving response to your offer or website. Unfortunately, the actual response to a strategically mapped out campaign doesn’t always meet expectations.

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B2B email marketing has become a cornerstone of B2B lead generation. It’s the glue that ties campaigns together and often the first vehicle for communicating with new prospects and existing customers. It’s can be the first thing a new target sees from your company and almost always the preferred method of communication.

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B2B email marketing campaigns can be powerful tools in your sales funnel. These campaigns can be quickly and affordably created and executed and can be effective in driving response to your offer or website. Unfortunately, the actual response to a strategically mapped out campaign doesn’t always meet expectations.

Read More

Earlier this month, Salesforce.com released its ExactTarget Marketing Cloud 2014 State of Marketing study that polled over 2,600 mid to senior level marketing managers. The goal of the report was to identify priorities for marketers in 2014. The results (shown below) illustrate that marketing professionals are still tied to decade old metrics when it comes to their email marketing programs (i.e.…

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This week, we are excited to be announcing the formal release of a monthly email newsletter program designed to simplify the delivery of customer and prospect communications. This program builds upon the standards and best practices developed for our Fortune 100 clients and puts them to work for clients of all sizes.…

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When you live and breathe marketing automation, hearing someone refer to it as an e-mail marketing tool seems a bit naïve. Certainly, e-mail is an important component of marketing automation, but the differences between e-mail marketing and marketing automation are as significant as the differences between the rotary phones of the 50’s and the smart phones of today.…

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