800 990-0725 | 919 325-0304 [email protected]
A Better Measurement Than Email Open and Click Rates

A Better Measurement Than Email Open and Click Rates

Earlier this month, Salesforce.com released its ExactTarget Marketing Cloud 2014 State of Marketing study that polled over 2,600 mid to senior level marketing managers. The goal of the report was to identify priorities for marketers in 2014. The results (shown below) illustrate that marketing professionals are still tied to decade old metrics when it comes to their email marketing programs (i.e.…
The Differences Between E-mail Marketing and Marketing Automation

The Differences Between E-mail Marketing and Marketing Automation

When you live and breathe marketing automation, hearing someone refer to it as an e-mail marketing tool seems a bit naïve. Certainly, e-mail is an important component of marketing automation, but the differences between e-mail marketing and marketing automation are as significant as the differences between the rotary phones of the 50’s and the smart phones of today.…