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Using Direct Mail for Lead Generation

Using Direct Mail for Lead Generation

Better to utilize direct mail for audience profiling and segmentation in an integrated marketing approach. This approach allows Regal Entertainment Group to customize incentives to the individual to maximize customer acquisition and conversion.   Twice a year, ResponsePoint develops a ticket sales campaign as a sales and employee incentive program targeting corporations across the United States.…
Tracking Direct Mail Results

Tracking Direct Mail Results

Direct mail can be a valuable promotional tool given the right conditions. In campaigns with well establish offers and lists, direct mail is consistently able to outperform email by over 3%. For many companies however, tracking direct mail results remains a significant issue, but with the right processes in place, this can easily be overcome.…

Do Business Reply Cards Work?

When you are evaluating your B2B lead generation programs to determine which marketing programs are producing the best quality leads, having reliable, meaningful data is essential. With most marketing activities, this data is captured through a combination of tools, most of which are digital. In some instances, you might consider using a business reply card.…