800 990-0725 | 919 325-0304 [email protected]
Using Direct Mail for Lead Generation

Using Direct Mail for Lead Generation

by | Direct Mail

Better to utilize direct mail for audience profiling and segmentation in an integrated marketing approach. This approach allows Regal Entertainment Group to customize incentives to the individual to maximize customer acquisition and conversion.   Twice a year, ResponsePoint develops a ticket sales campaign as a sales and employee incentive program targeting corporations across the United States.…
Tracking Direct Mail Results

Tracking Direct Mail Results

by | Direct Mail

Direct mail can be a valuable promotional tool given the right conditions. In campaigns with well establish offers and lists, direct mail is consistently able to outperform email by over 3%. For many companies however, tracking direct mail results remains a significant issue, but with the right processes in place, this can easily be overcome.…

Do Business Reply Cards Work?

by | Direct Mail

When you are evaluating your B2B lead generation programs to determine which marketing programs are producing the best quality leads, having reliable, meaningful data is essential. With most marketing activities, this data is captured through a combination of tools, most of which are digital. In some instances, you might consider using a business reply card.…

The Advantages of Turnkey Lead Generation Support

by | Direct Mail, General Marketing, Lead Generation, Marketing Strategy, Small & Medium Business Marketing

Time is a commodity that is in short supply. For small business owners and managers, finding even a few minutes to focus on and develop lead generation programs can be difficult. Similarly, larger companies are equally pressed to do more with less. This means that even after you’ve identified a need or come up with the idea, finding the time, expertise or resources to make it happen can be challenging.…