Back to the Basics of Marketing
The basics of marketing must never be overlooked. They are the foundation for everything you do. Without them, even the best programs are doomed to failure. So before you launch head first into your marketing programs, take a moment to evaluate these critical activities.Building a Quality Marketing Database
At the end of the marketing rainbow is not a pot of gold, but rather a database filled with accurate information about your target prospects. A database rich with more than just current email addresses. One brimming with detailed information about decision makers, the systems currently in use, program priorities and the pain points keeping awake the executives each night.…
Outbound B2B Lead Generation Programs Start with Your Database
Just like Super Bowl caliber teams, predicting the success of your outbound B2B lead generation programs starts with your database. A good database, like a franchise quarterback in football, can overcome and sometimes eliminate other problems. Likewise, a bad database will quickly highlight faulty mechanics and tear through your marketing strategy, compounding minor issues exponentially.…
Managing Your Data Quality Lifecycle
How you measure your marketing database can tell a lot about how you do marketing. If your focus is primarily on the size of the list, you’re probably heavily into e-mail marketing and driving impressions. With this focus, economies of scale are important because the more prospects that see the offer, the more opportunities for sales.…
ResponsePoint Feed
- Close the Gap: How Adding a Lead Qualification Step Can Improve Marketing Return On Investment
- Why Outside Sales Reps Aren’t Following Up With Leads
- Successfully Reach B2B Prospects in the New Normal
- ResponsePoint Recognized for Marketing Excellence
- Lead Nurturing and Telemarketing
- Award Winning Direct Mail from ResponsePoint
- Managing your data to make the most out of your lead generation efforts
- Creating a Bigger, Better Lead Generation Process
- Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.
- Avoiding E-mail Spam Triggers