ResponsePoint Recognized for Marketing Excellence
…
Award Winning Direct Mail from ResponsePoint
…
Managing your data to make the most out of your lead generation efforts
Lead generation efforts make it or break it based on the quality of the data. All too often clients have multiple databases in a variety of formats, incomplete data, and inaccurate data. Today more than ever managing your data is critical to getting the most out of your lead generation efforts.
Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.
B2B email marketing campaigns can be powerful tools in your sales funnel. These campaigns can be quickly and affordably created and executed and can be effective in driving response to your offer or website. Unfortunately, the actual response to a strategically mapped out campaign doesn’t always meet expectations.
B2B Lead Generation Needs to Be Revenue Focused
If you’re struggling to measure the success of your marketing programs, there’s a good chance you’re focusing on the wrong things. B2B lead generation needs to be revenue focused if marketing wants to become a driving force within your organization. This is a significant shift from the less tangible metrics that dominated marketing circles less than a decade ago.…
ResponsePoint Feed
- Why Outside Sales Reps Aren’t Following Up With Leads
- Successfully Reach B2B Prospects in the New Normal
- ResponsePoint Recognized for Marketing Excellence
- Lead Nurturing and Telemarketing
- Award Winning Direct Mail from ResponsePoint
- Managing your data to make the most out of your lead generation efforts
- Creating a Bigger, Better Lead Generation Process
- Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.
- Avoiding E-mail Spam Triggers
- It’s Still a Numbers Game: Accelerating ROI with Telemarketing Lead Nurturing