Lead generation efforts make it or break it based on the quality of the data. All too often clients have multiple databases in a variety of formats, incomplete data, and inaccurate data. Today more than ever managing your data is critical to getting the most out of your lead generation efforts.
B2B email marketing campaigns can be powerful tools in your sales funnel. These campaigns can be quickly and affordably created and executed and can be effective in driving response to your offer or website. Unfortunately, the actual response to a strategically mapped out campaign doesn’t always meet expectations.
If you’re struggling to measure the success of your marketing programs, there’s a good chance you’re focusing on the wrong things. B2B lead generation needs to be revenue focused if marketing wants to become a driving force within your organization.
This is a significant shift from the less tangible metrics that dominated marketing circles less than a decade ago.…