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Award Winning Direct Mail from ResponsePoint

Award Winning Direct Mail from ResponsePoint

PRESS RELEASE: ResponsePoint Recognized for Direct Mail Marketing Excellence at The Fourteeners, presented by the Colorado chapters of the BMA & AMA. Denver, Colo. — May 10, 2019 — ResponsePoint announced it received one of only 26 2019 Gold Awards from the Colorado Chapters of the Business Marketing Association (BMA) and American Marketing Association for its Regal Corporate Box Office (CBO) B2B Holiday 2018 Direct Mail Campaign.…
B2B Lead Generation Needs to Be Revenue Focused

B2B Lead Generation Needs to Be Revenue Focused

If you’re struggling to measure the success of your marketing programs, there’s a good chance you’re focusing on the wrong things. B2B lead generation needs to be revenue focused if marketing wants to become a driving force within your organization. This is a significant shift from the less tangible metrics that dominated marketing circles less than a decade ago.…
Building an Effective Marketing Database

Building an Effective Marketing Database

Your database is a critical component to the success of your sales programs. It’s the measuring stick for marketing performance and a barometer of the health of your sales funnel. Unfortunately, building an effective marketing database isn’t as easy as combining a bunch of lists together. It takes a strategy for understanding what the data means, how you’re going to collect it and most importantly, how you’re going to update it on a regular basis to maintain its quality.…
Back to the Basics of Marketing

Back to the Basics of Marketing

The basics of marketing must never be overlooked. They are the foundation for everything you do. Without them, even the best programs are doomed to failure. So before you launch head first into your marketing programs, take a moment to evaluate these critical activities.