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Channel E-mail Programs Offer Exceptional Value

Channel E-mail Programs Offer Exceptional Value

Channel e-mail programs are built to expand your sales by identifying opportunities for your distributors, partners and resellers. When properly developed and managed, channel e-mail programs can also be a great resource for enhancing your brand recognition, launching new products and strengthening your bond with customers as well as  resellers. To achieve these benefits though, you must first design and build a program that appeals to not only your channel, but also to your mutual target customers.…
Managing Your Data Quality Lifecycle

Managing Your Data Quality Lifecycle

How you measure your marketing database can tell a lot about how you do marketing. If your focus is primarily on the size of the list, you’re probably heavily into e-mail marketing and driving impressions. With this focus, economies of scale are important because the more prospects that see the offer, the more opportunities for sales.…
Understanding How to Use Web Analytics for Lead Generation

Understanding How to Use Web Analytics for Lead Generation

Understanding how your website is performing is an important element of your marketing strategy. Using that information to grow sales and optimize sales performance is better business. Free analytic solutions such as Google Analytics are readily available. Marketing automation tools also provide website tracking at an individual level that can significantly improve your ability to turn visitors into customers.…

Building a B2B Lead Generation Machine

If you’re launching a new product or simply looking to revitalize an existing one, focusing on the foundation of your core lead generation activities is a good place to start. When doing this, it’s helpful to think of B2B lead generation as a process just like manufacturing, finance, product development or any other within the organization.Creating…

Building a B2B Lead Generation Database

The importance of your customer and prospect database cannot be understated. It’s by far the most important element of any B2B lead generation program. Without a solid B2B lead generation database, even the most creative and enticing marketing campaign will be less effective. On the flip side, if you have a good list, the rest should come easy.…

Using Analytics to Guide Lead Generation

Web site analytics provide an interesting, but often vague analysis of the activity on your website. For example, knowing that 1000 people visited your site during a specific time period and that the average number of pages they visited was three is nice. Knowing who those individuals are and which pages each of them visited would be better.…