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Data Management

Data Management

Data Management

Data management is the best method for ensuring that your marketing related information is fresh, consistent and actionable. Data management consists of cleaning, improving, appending, normalizing, segmenting marketing databases.

Lead generation efforts make it or break it based on the quality of the data. All too often clients have multiple databases in a variety of formats, incomplete data, and inaccurate data. Today more than ever managing your data is critical to getting the most out of your lead generation efforts.

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Ted Seward, ResponsePoint’s Director of Marketing and Business Development, shares his thoughts on how marketing and sales lead generation has changed during his tenure in the industry. No big surprise— data is a critical part of marketing success. I’ve witnessed a lot of changes in the marketing world throughout my career.…

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Improve your ability to identify prospects and quickly turn them into customers with these tools to fill your sales pipeline. Designed to help capture and profile your target prospects, this lead generation platform is easy-to-use, affordable and proven to work. Combining state-of-the-art technologies and content rich databases, finding new, active prospects has never been easier.…

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Good data is critical to marketing success. How you manage your data is a major factor in the quality of your data. One way to ensure you get the most out of your data is to prioritize building a centralized marketing database to aggregate information from across all of your marketing programs.…

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Lead tracking and reporting is a common problem for customers who sell through a channel. Passing leads to partners and asking for feedback is often a no-win situation. On one end of the spectrum, you get the standard refrain that you aren’t providing enough leads. On the other end, the quality of the provided leads isn’t very good.…

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Channel e-mail programs are built to expand your sales by identifying opportunities for your distributors, partners and resellers. When properly developed and managed, channel e-mail programs can also be a great resource for enhancing your brand recognition, launching new products and strengthening your bond with customers as well as  resellers. To achieve these benefits though, you must first design and build a program that appeals to not only your channel, but also to your mutual target customers.…

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