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Content Marketing for B2B Lead Generation

by | Content Marketing

When building a marketing strategy, understanding your target audience and their pain points is an important first step toward success. This core knowledge will drive your approach to targeting customers and prospects. It also helps establish a strategy for content marketing that can produce more, high quality leads over a longer period of time.…

Integrating Personalized Content into Your Marketing Campaigns

by | Content Marketing

One of the most powerful and little used aspects of a marketing automation solution is its ability to personalize information presented to users. Integrating personalized content into your marketing campaigns is not a new concept. Adding someone’s name to the introduction of an e-mail is common. The true power of personalization however is being able to integrate the more in-depth knowledge of your customers maintained within CRM tools to customize emails, landing pages and even support custom offline content.…