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Using Lead Classification to Improve Channel Marketing Programs

Using Lead Classification to Improve Channel Marketing Programs

Using a lead classification to improve channel marketing programs is critical to aligning sales and marketing and is the foundation of any sales or marketing process.  This is especially true for B2B companies with lead generation programs which go-to-market through a channel. This complex sales process require significantly more coordination for lead production, lead qualification and lead follow-up than those of an internal direct sales team.…
5 Tips for Improving Your Channel Marketing Programs

5 Tips for Improving Your Channel Marketing Programs

Manufacturers selling product through a channel marketing programs face unique challenges when it comes to targeted B2B lead generation programs. The crux of the problem is not having direct interaction with the final customer. This condition requires companies to build elaborate CO-OP and MDF programs that are designed to support and motivate distributors to promote and sell more of their programs.…

Choosing the Right Marketing Automation Solution for You

Marketing automation solutions are not all created equal. Each has its advantages and disadvantages and unless you’ve had the opportunity to work with each one, identifying the meaningful differences and choosing the right marketing automation solution for you can be challenging. At ResponsePoint, we work with multiple marketing automation solutions daily and we help clients get the most from their chosen solutions.…
Using Trigger Messages to Improve B2B Lead Generation

Using Trigger Messages to Improve B2B Lead Generation

Identifying potential prospects is easy. It can be done by filtering through industries, geographic regions, business titles and countless other criteria to build a profile of target prospects. Identifying a prospect that is open and receptive to your product or solution at the exact moment when they realize they have a need, is a much more complicated issue.…
B2B Social Marketing Strategies

B2B Social Marketing Strategies

The media surrounding social marketing continues to stress the importance of integrating Facebook, Twitter, LinkedIn and numerous other social marketing tools into your marketing strategy. Further adding to this hype are the constant, if not overbearing, requests from companies to “Like” them on Facebook and Google+, or follow them on Twitter.…
Outsourcing Your Marketing Automation Implementation and Support

Outsourcing Your Marketing Automation Implementation and Support

Marketing automation solutions are a powerful tool for managing and optimizing your B2B lead generation activities. Not only can they help your company save time and resources by automating many of your lead nurturing programs; they can also simplify campaign tracking, enhance prospect targeting and perhaps most importantly, improve the quality of the leads you produce.…