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Channel

Channel

Channel

Channel B2B employs different marketing channels that collectively help businesses in reaching other businesses. Two important marketing channels that are used for commerce transactions between businesses include e-commerce and physical stores.
The e-commerce activity done via the internet includes email marketing, content marketing, social media marketing, website optimization, search engine optimization, paid search and webinars. While another channel that is physical stores or trade shows provide a platform to different companies to showcase their product to other businesses to buy.

Using a lead classification to improve channel marketing programs is critical to aligning sales and marketing and is the foundation of any sales or marketing process.  This is especially true for B2B companies with lead generation programs which go-to-market through a channel. This complex sales process require significantly more coordination for lead production, lead qualification and lead follow-up than those of an internal direct sales team.…

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Manufacturers selling product through a channel marketing programs face unique challenges when it comes to targeted B2B lead generation programs. The crux of the problem is not having direct interaction with the final customer. This condition requires companies to build elaborate CO-OP and MDF programs that are designed to support and motivate distributors to promote and sell more of their programs.…

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Marketing automation solutions are not all created equal. Each has its advantages and disadvantages and unless you’ve had the opportunity to work with each one, identifying the meaningful differences and choosing the right marketing automation solution for you can be challenging. At ResponsePoint, we work with multiple marketing automation solutions daily and we help clients get the most from their chosen solutions.…

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Identifying potential prospects is easy. It can be done by filtering through industries, geographic regions, business titles and countless other criteria to build a profile of target prospects. Identifying a prospect that is open and receptive to your product or solution at the exact moment when they realize they have a need, is a much more complicated issue.…

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The media surrounding social marketing continues to stress the importance of integrating Facebook, Twitter, LinkedIn and numerous other social marketing tools into your marketing strategy. Further adding to this hype are the constant, if not overbearing, requests from companies to “Like” them on Facebook and Google+, or follow them on Twitter.…

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Marketing automation solutions are a powerful tool for managing and optimizing your B2B lead generation activities. Not only can they help your company save time and resources by automating many of your lead nurturing programs; they can also simplify campaign tracking, enhance prospect targeting and perhaps most importantly, improve the quality of the leads you produce.…

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