Is Your Value Proposition Unique?
You’ve certainly heard the term “elevator pitch”; that 30 second statement that grabs attention as you describe your company and what you do. Closely related to the elevator pitch is the more detailed value proposition. The major difference between the two is an explanation of the benefits of what you do that is integrated into the value proposition.…Don’t be a Habitual Marketer
I cringe when I hear the phrase “because we’ve always done it that way.” That’s the battle cry of the Habitual Marketer. It’s often heard when asked why they decided to invest in a B2B lead generation program that doesn’t have a clearly defined return-on-investment. In most cases, these are marketing programs that were once strategic or highly visible, but have not evolved with their target audiences.…Using the NCAA Tournament to Optimize Your Marketing Lead Generation Performance
It’s that time of year again when productivity dips and the office printer runs out of legal size paper due to people printing off their NCAA Tournament brackets. Toss in the warmer weather of spring, and it’s understandable how your attention could be drawn away from optimizing your marketing lead generation performance.…
Develop a Conversion Strategy to Improve Your B2B Lead Generation Results
A Conversion Strategy Key to Lead Generation When I speak to clients about developing a conversion strategy for improving their lead generation activities, I always start with the basic fundamentals of understanding their offer, their unique value propositions and their existing communication strategies for building awareness and promoting their products or brand.…5 Questions to Determine if a Marketing Program is Right for You
We spend a lot of time listening to clients in order to fully understand their objectives. Often these conversations start with some pretty interesting marketing ideas. One of our jobs as program managers is to evaluate each activity to determine a particular marketing program or approach has potential for success in terms of meeting your marketing objectives.…
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