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B2B Lead Generation

Working with ResponsePoint isn’t a cookie-cutter experience. We know that every business functions differently, and has very specific needs when it comes to building a healthy sales pipeline and a functional funnel.

That’s why we take a custom approach with every client. We take the time to understand your pain points and your goals—and we help you see what’s getting in the way of a strong lead program.

By focusing on three specific channels of action, we can create a program that is designed to achieve maximum results with minimal friction. By steering the success variables—quantity, quality, and cost—we can move the needle on your ROI.

Comprehensive programs from ResponsePoint

One or All ResponsePoint Services are Available for your Team


B2B Telemarketing

Marketing Automation

Integrated Automation campaigns landing pages, email, and more

Email Marketing

B2B Email Marketing

Direct Mail

Integrated Direct Mail Solutions

Events and Webinars

Pre & Post Event communications

Marketing Profiling

Data Services, Persona development, List building

Database Management

Data Services, Persona development, List building

Why Outside Sales Reps Aren’t Following Up With Leads

Why Outside Sales Reps Aren’t Following Up With Leads

It's an age-old battle that nobody seems to win. Marketing generates many leads, and sales reps aren't following up on them. Why aren't outside sales reps following up with marketing-generated leads? Several reasons stand out, and, of course, each side blames the...

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Successfully Reach B2B Prospects in the New Normal

Successfully Reach B2B Prospects in the New Normal

Marketing teams need a plan to successfully reach B2B prospects in this locked down new normal. Much of the business world has experienced upheaval as a result of Coronavirus (COVID-19). The Marketing & Sales team at your company more than likely has had to pivot,...

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Ready to Upgrade Your Lead Generation?

Take a look around, see what we have to offer. If you’d like to get a deeper understanding of how we build custom lead programs for our clients, we’d be happy to talk. Request a free, no-obligation phone consultation and get on the path to a bigger, better way of running your sales funnel.