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B2B Lead Generation

Working with ResponsePoint isn’t a cookie-cutter experience. We know that every business functions differently, and has very specific needs when it comes to building a healthy sales funnel pipeline and a functional funnel.

That’s why we take a custom approach with every client. We take the time to understand your pain points and your goals—and we help you see what’s getting in the way of a strong lead program.

By focusing on three specific channels of action, we can create a program that is designed to achieve maximum results with minimal friction. By steering the success variables—quantity, quality, and cost—we can move the needle on your ROI.

Comprehensive programs from ResponsePoint

One or All ResponsePoint Services are Available for your Team

Telemarketing

B2B Telemarketing

Marketing Automation

Integrated Automation campaigns landing pages, email, and more

Email Marketing

B2B Email Marketing

Direct Mail

Integrated Direct Mail Solutions

Events and Webinars

Pre & Post Event communications

Marketing Profiling

Data Services, Persona development, List building

Database Management

Data Services, Persona development, List building

Creating a Bigger, Better Lead Generation Process

A large-scale global company with the mission of transforming energy management and automation in both residential and business environments came to ResponsePoint with a few pain points around lead generation, and we collaborated with the client's team to create a more efficient, effective b2b lead generation process—with a bigger ROI. read more

Are Your B2B Email Marketing Campaigns Underperforming? Here’s Why.

B2B email marketing campaigns can be powerful tools in your sales funnel. These campaigns can be quickly and affordably created and executed and can be effective in driving response to your offer or website. Unfortunately, the actual response to a strategically mapped out campaign doesn’t always meet expectations. read more

Ready to Upgrade Your Lead Generation?

Take a look around, see what we have to offer. If you’d like to get a deeper understanding of how we build custom lead programs for our clients, we’d be happy to talk. Request a free, no-obligation phone consultation and get on the path to a bigger, better way of running your sales funnel.