PRESS RELEASE: ResponsePoint Recognized for Direct Mail Marketing Excellence at The Fourteeners, presented by the Colorado chapters of the BMA & AMA.
Denver, Colo. — May 10, 2019 — ResponsePoint announced it received one of only 26 2019 Gold Awards from the Colorado Chapters of the Business Marketing Association (BMA) and American Marketing Association for its Regal Corporate Box Office (CBO) B2B Holiday 2018 Direct Mail Campaign. And, one of only 25 2019 Silver Awards for its Regal CBO B2B Holiday 2018 Brand Campaign. This is the thirteenth year of Colorado BMA & AMA award winning lead generation campaigns for ResponsePoint. The recognition took place at the annual Fourteeners Awards gala Friday, May 10, at the historic Kirk of Highland with more than 200 marketers in attendance.
ResponsePoint’s campaign for Regal CBO’s Holiday 2018 B2B Marketing initiatives was acknowledged with the Direct Mail Components Gold Award and B2B Brand Campaigns: $25k-$75k Silver Award. For the campaign, a dimensional pop-up mailer was crafted that created an exciting, buzz-worthy, lead generation engagement. By knowing the intricacies of the client’s customers, ResponsePoint was able to strategically target those customers with custom marketing tactics, offers, messaging, and design. The campaign successfully created a deeper brand affinity and loyalty, as well as provided substantial increases in conversion, revenue and return-on-investment for the client.
“Our client took a leap of faith with us during the Holiday 2018 campaign allowing us to create a truly out-of-the-box customer experience. To not only achieve, but surpass our sales goals and create a buzz worthy campaign among their customer base was immensely rewarding. This campaign reaffirmed our deep understanding of their customer’s buying behavior and how to translate that into actionable marketing tactics. Not often do you get to experience customers calling customer service to share how much they loved something, especially a piece of direct mail,” said Kim Barb, Director of Client Services at ResponsePoint.
The Fourteeners (formerly the Gold Keys) is recognized as Colorado’s most prestigious competition dedicated solely to marketing excellence. Categories included both B2B and B2C focused work. This year saw more than 100 submissions from some of the state’s top businesses and agencies. A panel of 12 independent judges from across the country, representing agency and corporate marketing professionals, scored entries in more than 40 categories on objectives, creativity, production, and results. Formerly the Gold Keys, The Fourteeners is the new name renamed to signify the partnership between BMA and AMA Colorado.
“The Board of Directors of both BMA and AMA Colorado extends its congratulations to this year’s winners. Each winner is to be commended for being the very best in Colorado marketing,” said BMA Executive Director Derrol Moorhead. “Because of our emphasis on quality and results, The Fourteeners are highly coveted by Colorado marketers.”
Since 1992, ResponsePoint has provided lead generation, lead nurturing, and marketing support services to leading companies throughout the country. Our team of data and marketing experts find and fill the gaps between marketing and sales teams to create successful and sustainable B2B lead generation campaigns. ResponsePoint is committed to providing a better, more measurable model for lead generation and lead management. Our award winning campaigns include one or multiple areas within our service capabilities, which include everything from Creative Services to Database Management to Market Profiling to Marketing Automation to Telemarketing to Event / Webinar Support.
About BMA Colorado
Dedicated exclusively to the discipline of business-to-business marketing, the Colorado chapter of the Business Marketing Association (BMA) is the premier organization for marketing professionals in the region. Its membership is comprised of more than 500 business-to-business marketing practitioners employed by the region’s leading corporations, agencies, suppliers, and small businesses. As one of the largest marketing organizations in the region and the largest BMA chapter in the country, BMA Colorado enriches the professional lives of its members by offering unparalleled opportunities for education, networking, and recognition, as well as exclusive access to industry resources and services. To learn more about BMA Colorado, visit www.bmacolorado.org.
About AMA Colorado
For more than 50 years, the Colorado chapter of the American Marketing Association (AMA Colorado) has challenged a community of innovative, marketing professionals to think a little differently about what they do—and how they do it. AMA Colorado is focused on making you a better marketer. We do this by delivering the integrated, strategic and tactical knowledge marketers need to be the very best in their field. AMA Colorado is dedicated to providing the best resources for Colorado marketing professionals to innovate, shape and inspire their careers. To learn more about AMA Colorado, visit www.coloradoama.com.