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Improving B2B Telemarketing Performance

Improving B2B Telemarketing Performance

In my last blog article, I explained how Focus is the Key to Telemarketing Success but I left the definition of success purposely vague because organizations and programs will have different standards for defining success. Regardless of your definition, improving B2B telemarketing performance is something that all needs continuous attention. As with all telemarketing programs, list quality, call guides and promotional offers play an important role in achieving success.…
Focus is the Key to Telemarketing Success

Focus is the Key to Telemarketing Success

Our day-to-day lives are full of distractions. Being able to multitask effectively is sometimes a requirement and even a badge of honor. It allows people to maximize their productivity and complete herculean efforts under very tight deadlines. And while that might be viewed as a benefit in some roles, it doesn’t always translate into doing things better or even correctly in others.…
Tools to Fill Your Sales Pipeline

Tools to Fill Your Sales Pipeline

Improve your ability to identify prospects and quickly turn them into customers with these tools to fill your sales pipeline. Designed to help capture and profile your target prospects, this lead generation platform is easy-to-use, affordable and proven to work. Combining state-of-the-art technologies and content rich databases, finding new, active prospects has never been easier.…
Validating Marketing’s Value to the Organization

Validating Marketing’s Value to the Organization

Business success is about maximizing revenue and minimizing expenses. As a business owner, this means generating enough revenue to continue investing in the growth of your company. As a marketing professional, this done by identifying enough revenue generating leads to validate and justify continuing your marketing programs. Unfortunately, due to the lack of a clear strategy and defined marketing processes, connecting the dots between investing in marketing and generating revenue isn’t always clear.…