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Lead Nurturing and Telemarketing

Lead Nurturing and Telemarketing

by | Lead Nurturing

B2B Lead Nurturing and Telemarketing Should a B2B lead nurturing campaign rely solely on marketing automation? On the one hand, automation has allowed marketers to pinpoint their ongoing communication efforts to prospective customers with targeted emails at segmented audiences. The problem is — it may not be enough or effective. How many emails does the typical prospect get a day?…